Content Writer - Pune, Maharashtra, India - Gateway Group
Description
Experience Required:
4+ Years
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About Us:
Over the last 26 years of Technology excellence, the Group has etched an enviable record of 80% client retention, in some of the most complex, non-English speaking markets, where we ensure that technology remains at the forefront of our clients' business to achieve strategic differential advantage over their competition.
Key Qualifications:
- Exposure to the European market.
- Knowledge of running various social media campaigns (inorganic/organic).
- Experience in event coordination.
Responsibilities:
- Collaborate with crossfunctional teams, including marketing, sales, SEO, software technology consultants, etc.
- Conduct thorough research on industry trends, market insights, and competitor activities to inform content creation and maintain a competitive edge.
- Produce clear, concise, and engaging content that communicates complex technical concepts in a userfriendly manner.
- Optimize content for SEO to improve organic search visibility and drive traffic to our digital properties.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.
- Stay uptodate with emerging technologies, industry best practices, and content marketing trends to continuously improve content quality and effectiveness.
Requirements:
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- Minimum of 4 years of experience in content writing, preferably in the IT industry.
- Proven track record of creating highquality content that drives engagement, generates leads, and supports business objectives.
- Strong understanding of SEO principles and best practices.
- Excellent writing, editing, and proofreading skills with impeccable attention to detail.
- Ability to translate complex technical information into clear and compelling content for diverse audiences.
- Experience working with crossfunctional teams and managing multiple projects simultaneously.
- Proficiency in content management systems (CMS), SEO tools, and Microsoft Office Suite.
- Creative thinker with a passion for storytelling and a commitment to delivering exceptional content that resonates with target audiences.
- Experience with B2B marketing and familiarity with IT products and services.
- Knowledge of HTML, CSS, and basic web design principles.
- Familiarity with project management tools such as Asana, Trello, or Jira.
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