Adobe Analytics Designer - Bengaluru, India - weITglobal

weITglobal

Verified Company

Bengaluru, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

We are looking for a senior Adobe Analytics designer and analyst to join a global team with 100% remote work.

Your daily tasks may include:

Work predominately in the implementation process of the user story lifecycle but will also contribute to user story estimations and sprint planning.
Responsible for building the functionality following agreed development guidelines and good development practice.
Will unit test their own build as well as conduct peer reviews of other features.
Responsible for their code and components to go through agreed deployment processes.
From when a Ready user story is assigned, the developer is responsible to get the user story through the implement process of the user story lifecycle
Will resolve technical bugs report in Production landscape

Pending skill

Key responsibilities in order of priorization but not limited to:

Experience developing web measurement plans and leading Adobe Analytics tagging implementations
Tag implementation based on current digital platforms design and framework
Managing tagging needs for both client side and serverside implementation
Handson Experience in implementing all tags from analytics to third party pixel tags
Hands on experience with any cookie governance platform e.g., OneTrust, TrustArc etc. to manage the cookie behavior from Adobe Launch or any other TMS
Work closely with developers to ensure the data layer has all the elements properly exposed to execute our analytics tags
Creating and publishing JavaScript to track required actions on all digital properties including website, mobile app and web app as required
Comanaging adobe launch tool and library for tagging needs with other web analytics resource in the team
Proficient in using web debugging tools for testing of tagging implementations
Alignment of data across multiple properties in adobe and reporting suites so that we have cross property consistency in our tracking
Continuous engagement with product owners and business stake holders to take new requirements and help web analytics team execute, QA and UAT tags
Maintain clean documentation of existing and future implementation while adhering to the organizational standard
Perform data quality audits, QA tags, identify data collection issues, suggest improvements and implement fixes.

Required skills:

Handson management & implementation experience on Adobe Analytics both technical and functional
Handson management & implementation experience on Adobe Target both technical and functional
Handson management & implementation experience on Adobe Launch/Adobe DTM
Very strong in A/B testing and Personalization concepts to be able to measure and drive personalization and optimization programs
Experience of analysis and generating Insights of online report data from digital analytics tools
Understands statistical tools to identify and evaluate relationships between different data points and outcomes

Preferred skills:

Analytics capabilities in analyzing the data
Experience of creating testing & optimization strategy and implementation using Adobe Target or any other leading optimization tool
Handson experience of Google Analytics for 3+ years, both technical and functional (since current site still uses Google Analytics)
Experienced in reporting and dashboards creation
Knowledge of customer journeys of lead generation as well as ecommerce sites
Understanding of effective web design and key UX principles
Knowledge of digital marketing best practices