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    Public Relations Specialist - Faridabad, India - Manav Rachna Educational Institutions

    Manav Rachna Educational Institutions
    Manav Rachna Educational Institutions Faridabad, India

    3 weeks ago

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    Description

    Media Relations:
    Building and maintaining relationships with journalists, editors, and media outlets to ensure positive coverage of the university's activities and initiatives

    Press Releases and Communication:
    Drafting press releases, statements, and othercommunication materials to announce university news, events, achievements, and initiatives for all platforms (SM/ DM)

    Crisis Communication:
    Developing strategies and protocols for managing and responding tocrises or negative publicity effectively, protecting the institution's reputation

    Publicity Campaigns:
    Planning and executing publicity campaigns to promote institution'sprograms, events, research, and accomplishments to external audiences

    Event Coordination:
    Collaborating with internal departments to organize and promoteuniversity events, including conferences, seminars, lectures, and public forums

    Stakeholder Engagement:
    Engaging with various stakeholders, including alumni, government officials, community leaders, and industry partners, to foster positive relationships and support for the university

    Brand Management:
    Ensuring consistency in messaging and branding across all communication channels to reinforce the university's identity and reputation

    Content Creation:
    Generating engaging content, such as articles, blog posts, videos, and multimedia materials, to showcase the university's achievements, expertise, and contributions

    Evaluation and Reporting:
    Monitoring and analyzing media coverage and public perception of the university, tracking key performance indicators, and preparing reports to assess theeffectiveness of communication efforts

    Managing Management's Personal Handles:
    Overseeing and managing the universitymanagement's personal social media handles, ensuring alignment with institutional messagingand objectives

    Presence at Conferences/Events:

    Managing the presence of Management or Representatives and coverage at various conferences, events, and forums, develop communication strategies to maximize visibility and impact.


    Qualifications:
    Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
    Previous experience in media relations, public relations, or related roles.
    Strong writing, editing, and communication skills.
    Ability to work effectively under pressure and handle crises.
    Proficiency in social media platforms and digital communication tools.
    Excellent organizational and project management skills.
    Knowledge of higher education industry trends and practices is a plus.
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