Avp - Brand Building - Mumbai, India - Personnel Search Services Group

Personnel Search Services Group

Verified Company

Mumbai, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Posted On:

25-Nov-2023

Function:

Marketing

Industry:

Internet & Start-Ups

Location:

Mumbai

Employment Type:

Full Time

About the Client:
PSS has been mandated to hire an AVP of Brand Building for a leading Indian e-commerce company.

Job Purpose:
The purpose of this role is to drive the strategic vision of the brands by leading Innovation and Marketing. You would be responsible for developing products from idea to counter and building the brand through impactful marketing.

Key Responsibilities:

_ INNOVATION_

You will execute the innovation strategy for the brand and drive each step of the new product development process for your projects.
You will analyze data, market insights, competition and trends to create innovations relevant for the brand.
You will work on the formula development
Sourcing, claims building, attribute building, technical studies, shades developing and sampling.
You will work and manage relationships with the world's largest makeup manufacturers to unlock innovations at competitive prices and drive operations.
You will orchestrate the launches and push growth of pillar products towards continued growth and animate core categories / products of the brand.
You will be responsible for driving sales forecasting and stock planning with all channel partners.
You will conceptualize, develop and execute disruptive Point of Sale elements in collaboration with the merchandising team.
You will collaborate with the education team to build and promote new techniques, launch new products and excite key success factors.

_ MARKETING_

You will execute brand strategy and drive positioning of the brand.
You will own the marketing budget and be responsible for media planning and media spends.
You will analyze data, market insights, competition and trends to create animations as per brand calendar.
You will conceptualize and develop new concepts for brand communication and category communication to drive awareness of the brand across offline and online channels.
You will lead the roll out of strong Influencer and PR campaigns as well as manage below the line activations with crossfunctional teams.
You will support channel partners with brand visibility and promotions.