Content Writer - Bengaluru, India - Capillary Technologies

Capillary Technologies

Verified Company

Bengaluru, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

We are looking for a Content Writer to build, plan & execute a written content
- to expand our company's digital footprint and awareness.

-
Responsibility:

You'll build a plan for written content for marketing in collaboration with

product, sales, and other verticals.

You'll collaborate with designers, demandgen, sales, and external

influencers and industry experts to produce relevant content that meets the
needs of both key stakeholders and our audience

You'll be the expert on use cases, personas, competitors in the market. You

must have domain expertise to develop positioning, messaging and content
that differentiates Capillary in the market.

Selfstarter, a collaborator, a strategic thinker who is adaptable

Your day-to-day Activities

Create compelling content like sales playbooks, blog content, industry reports

that highlights the differentiated value to reach the target buyers

Strategizing, trend spotting topics and executing the content plan, including

other projects

Understand buyer personas and influencers who they are, challenges their

facing, and current use cases.

Understand and support sales channels; create and deliver effective sales

enablement content that helps sellers identify opportunities and communicate our unique value

Ability & experience in producing content for the web specifically, as well as

channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)

Job Requirement

25 years of experience in MarTech with Proven experience in marketing to

large enterprises buyers with content writing in enterprise SAAS.

Experience working in a startup and a multinational company environment.
Experience in writing for the US markets is a must.
Proven ability to learn, understand and communicate the underlying technology of the products.
Should be able to ideate and work along with the designer and video editor
Strong writing background as the original author of use cases solutions, whitepapers and research reports.
Team player with a positive, cando attitude and excellent people and management skills