Abhijit Debbarma

Hi, I'm Abhijit Debbarma, a seasoned product manager. I have worked across different profiles, including product management, category management, digital marketing, and sales. Having delved into entrepreneurship in e-commerce, edtech, and the service industry, I've equipped myself with the skills to turn customer problems into business opportunities. I've learned that my true north lies in crafting innovative solutions that resonate with the needs of the customer. I love working in collaborative team environments that strive for common goals.

Position: Product Manager, Company Name: Interestsave, Time Period: June 2023 - Feb 2024

• Oversaw end to end product lifecycle in agile way from user research, mvp design, wireframing, prototyping to launch, aligning with organizational objectives.
• Performed continuous customer interview to identify user problems and gathered user feedback for product design and improvements.
• Prioritized product features based on immediate business objectives and worked on product launch strategy.
• Collaborated closely with engineering, marketing, design and other stakeholders to make the product successful.
• Helped company acquire 600+ paying users demonstrating rapid adoption and impact within 2 months period of launch.

Position: Category Manager, Company Name: PharmEasy, Time Period: Feb 2022 - Oct 2022

• Handling category P&L, assortment planning, pricing, discounting to meet the top line and bottom line targets with gross revenue 70L/month with 5% month to month growth.
• Managing marketplace Amazon, Flipkart, Meesho.
• Launched Private Label Products on Marketplace and made it top 3 bestselling products with in the sub category.
• Collaboration with cross functional teams for smooth operation of marketplaces.
• Planning and executing marketplace Advertising.
• Created and optimized campaigns by bringing down COGS to less than 15%.

Position: Category Manager, Company Name: Hathmic, Time Period: July 2022 - Dec 2021

• Handling category P&L, assortment planning, pricing to meet the top line and bottom line targets.
• Carry out market & industry research to identify market gap, consumer trends and generate insights for new business opportunity.
• Planning digital presence across all digital touchpoints.
• Planned marketing strategy for newly launched SKUs which resulted in 25% increase in revenue.

 Position: Product Owner / Cofounder, Company Name: Efforbe, Time Period: Oct 2020 - Oct 2022

• Researched and interviewed with 30+ potential customers to understand the pain-points and customers wiliness to adopt product before product launch.
• Designed and performed MVP with minimal resource to find out the product-market fit.
• Started with 10k and achieved monthly gross revenue of 3L in 1 year period.
• Achieved 40% repeat customers with improvement in customer experience and service.

Position: Business Developmement Manager, Company Name: BKT, Time Period: Jan 2016 - Dec 2017

• Maintained Relationship with existing clients and solved queries.
• Generated new leads and successfully converted them to clients of the company.
• Meeting potential customer offline, giving presentation on business opportunities.
• Worked as a consultant to understand the requirements of potential and existing clients.
• Generated market insights about competitors and customers and helped company increase market presence by reaching to new geographical locations.

Position: Cofounder Company Name: Ecommerce Platform, Time Period: Jan 2014 - July 2015

• Developed ecommerce site and started Ecommerce start up targeting a niche market and successfully ran for 1.5 years.
• Carried out market research to understand pain-points of customers, generate consumer insights.
• Successfully sourced products from other parts of country to sell on the platform.
• Planned and carried out growth strategies to acquire customers for the business.

1. MBA, iim raipur, 2019-2021
2. BE in Electronics & Telecommunication Engineering, 2009-2013