Chintan Zalani Blog

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Chintan Zalani

4 months ago

Dave Gerhardt - 2nd cee
CMO at Privy (#1 Sales App on Shopify) | B2B Brand Builder

4d . Edited + ®

"Sponsoring virtual events are just not working for us.”

That's what the CMO of a $250+M public company told me this week.

And it was nice to hear that. Because it's TRUE. Let's stop pretending this is
going to work. Run a bunch of Zoom calls and share the attendee lists with


Events can be an amazing channel. But this is not a playbook that can just be
“moved online.”

The brands that win will be the ones that RE-THINK the entire experience.
Forget that it was “events budget.”

With a blank slate, what are all of the things you could do to generate revenue in
this world?

~ that's the right approach to take


O @ © 947 - 191 Comments

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Small business owners have been hit hard and are bearing the brunt during the uncharted pandemic times in 2020. Many companies have pivoted quickly and managed to stay afloat, though. Which shows it’s possible to survive and sail your business through the crisis. · But in this ar ...

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