Himanshi Hurria

Brand strategy and product marketing professional with 4 years of experience across India and international markets. Skilled in driving go-to-market strategy, brand management, product positioning, and cross-functional collaboration, with a proven ability to deliver impactful launches, drive measurable growth, and strengthen brand equity across global markets.

Global Brand Expansion & Partnerships: Spearheaded brand strategy, GTM playbooks, and international partnerships for 6+ startups and large-scale initiatives such as DGEMS 2025 with Forbes India, engaging 50+ global founders and ecosystem leaders. Built networks across VCs, accelerators, trade bodies, and media houses.

Corporate & Employer Branding: At Sennheiser, developed GTM rollout strategies for new product categories, drove a 20% awareness lift, and led a global internal branding transformation that increased employee engagement by 30%. Orchestrated high-profile events and designed multichannel campaigns.

Strategic Marketing & Operations: Delivered strategic insights through market research, financial analysis, and feasibility studies shaping product innovation roadmaps. Standardised PMO governance, reducing execution gaps by 30% and improving cross-functional alignment.

Project Management & Localisation: At Keywords Studios, managed 20+ international gaming projects for Zynga, driving a $500,000+ revenue increase in one quarter. Recognised as Best Performer of the Quarter twice for excellence in delivery, quality, and client satisfaction.

Performance Marketing & Retention: At Limetray, executed CRM-led retention campaigns that boosted repeat customer engagement by 15% and revenues by 20%, while managing social and digital strategies for top food brands.

Core Strengths: Global GTM strategy, brand storytelling, ecosystem partnerships, corporate communications, digital marketing, project management, and cross-cultural stakeholder engagement.

Hof University of Applied Sciences, Germany
Master’s in Global Management (CGPA: 8.3/10.0), 2022–2025

Recognised on the Dean’s List (top 10% of class) and awarded a merit-based scholarship by the Bavarian State Ministry of Science and the Arts. Master’s thesis focused on strategies for effective ingredient brand rollout in the spatial audio market. Core focus areas included global business strategy, key account management, and digital economics.