HIREN SONI

21 years of rich experience in Retail Banking & Financial Services Space. Core area of experience involve doing individual sales, driving sales and strategy for unsecured asset products through in-house teams & Channels. Area of work mainly involved Strategy Planning, Business Development, Online and Offline marketing activities, Product Promotions, Channel management, Product Management in the banking/financial sector. A keen planner with proven abilities in devising strategies to augment business, streamline distribution networks, promote products & Services for business. Verifiable year on year success in achieving revenue and business growth objectives in highly competitive environments.

Since Aug’22 – with DBS Bank India Ltd. Product Manager for ~ Unsecured Lending

1. Build, drive, design and implement relevant product offerings / programs to drive personal loan business.
2. Liaise with internal stakeholders such as Sales, Risk, Credit, Operations, business intelligence unit, Legal, Compliance, Marketing and IT to develop functionalities to enhance business and customer experience.
3. Develop customer communication, marketing initiatives to achieve business goals.
4. Track competition, industry metrics, forecasts and qualitative market data for different segments.
5. Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
6. Identifying business gaps and converting them into the requirements.
7. Collaborating with business users for converting the tech requirements in to user stories.
8. Drive business profitability with a close eye on portfolio performance, SLAs etc. (Take Ownership of P&L).

Since Oct’21-Jul’22 – with SCB Zonal Head Sales (West) ~ Credit Cards

1. Driving Credit Card sales of new to Bank Customers in western India through multiple distribution points.
2. Currently focusing to expand distribution points (TPS/DSA) to optimize the volumes for the region.
3. Monitoring sourcing quality parameters and guiding teams and partners to align sourcing to Banks policies.

Nov’16 – Sep’21 – with SCB Channel Manager for ~ Unsecured Assets (Personal loan and Credit Card)

1. Closely working with senior management for Planning, Tracking and reporting annual Business plans, Budgets and key performance parameters for the department.
2. Tracking, Reporting and guiding the stakeholders on key indicators such as Cost of acquisition, Pricing, Yields, Margins, Activation, Delinquencies, Competition and Market mapping etc.
3. Liaising with key Internal stakeholders for implementation of business plans and strategies.

1. Sales Team – Implement Distribution Strategies, Sales Plan, Budgets.
2. Product team – New Product launch, Product Pricing, Product literature (Tele calling scripts, Training Materials etc.), with help of product team and Retail Analytics team designing and executing Cross sell initiatives for various Internal channels and Tele sales teams.
3. Risk Policy team – Sourcing Programs, Approval rates tracking, Delinquency rate tracking.
4. Fraud and Collections – Tracking and Reporting of Collection Trends and Fraud Trends.
5. Under writing and Operations -Tracking of Business Movements and New Bookings.
6. Marketing Team – Budgeting and Planning to improve Organic Online Leads Traffic and Customer Communications.
7. Sales Governance and Country Compliance – Ensure and track implementation of strategies are within the framework of Group standards and Local Regulatory standards.
8. Finance Team – Budget planning and Partner Payout Planning.
9. Technology Team - Ensure smooth rollout of various digital initiatives of the Bank.
10. Launching of new customer onboarding system ~ Real Time Onboarding System (RTOB).
11. Launching Lead management System (LMS) for External stake holders.
12. Launching Video KYC capabilities etc.
13. Enhancing the digital capabilities with new features to optimize the benefits.
14. System Downtime tracking and Reporting.
15. Liaising with external stake holders i.e., Online aggregators, Third Party Sales (DSA), Referral Partners.
16. Designing and rolling out partner payouts and sales contest.
17. Played pivotal role in launching Third Party Sales (TPS) (DSA) Channel in India for CCPL Sourcing in Nov 2016.
18. Successfully managed various external and internal audits, Peer reviews and Third-Party Security Assessment (TPSA).

Oct’12 – Oct’16 – with SCB Area sales Manager, Mumbai ~ Credit Card & Personal Loan (CCPL)

1. Managing and Expanding distribution footprint for CCPL products in Mumbai.
2. Augmenting sales of CCPL products through Intrabank Channels, Referral Partners, Alliance Partners & Online Channel for Mumbai.
3. Closely working with Intrabank channels i.e., Branch, Employee Banking team to leverage ETB customer base for CCPL products.
4. Managing frontline sales team of 25 members in Mumbai to drive sales of CCPL products in Mumbai city through above mentioned channels.

March’11 – Oct’12 with HDFC Bank as Sales Manager, Mumbai ~ Credit Card

1. Acquiring new to bank credit card customer through DSA channel.
2. Responsible for appointing and developing DSA’s for incremental business.
3. Controlling quality of application through regular quality checks.
4. Guiding DSA to generate more business and ensuring better approval rates for channel partner’s profitability.
5. Ensuring regulatory requirement and bank norms such as NDNC, AML guidelines are adhered by DSA.

Dec’09 – March’11 Involved in family business, Mumbai

1. Developing and managing family business due to personal reasons.

Nov’08 – Nov’09 with AVIVA Life Insurance as Territory Manager, Mumbai ~ Insurance

1. Managing Corporate Agency and Insurance brokers vertical for Mumbai region.
2. Developing alternate channel under referral agreement (Corporate Alternate Database provider) for incremental business.
3. Managing leading retail financial distributors such as Bajaj Capital, Religare also corporate agency partner

Such as Bank of Bahrain and Kuwait.

1. Key responsibility is to generate Net Sales & Revenue from the assigned distributors by gaining mind share of channel partner who normally sell products of all life insurance companies mainly by building relationship, training, providing pre- and post-sales support.
2. Making calls on various corporate for group insurance products.
3. Designing and executing sales incentive programs for channel partner and their teams for incremental business

Nov’05 - Oct’08 with HSBC as Relationship Manager, Ahmedabad/Pune ~ Credit Card

1. Managing Direct Sales Team of 125 frontline and handling DSA channel.
2. Responsible for appointing and developing DSA’s for incremental business.
3. Hold the distinction of successfully maintaining cost of acquisition & ensuring portfolio profitability.
4. Instrumental in suggesting with a robust but completely variable payout for DSAs, which is cost effective, and with minimal risk.
5. Top performer in Central India in 2006

Nov’04-Nov’05with CITIBANK N.A. as Asst. Sales Manager, Mumbai ~ Liabilities and Investments

1. Involved with Wealth management division of branch banking (Juhu Branch).
2. Acquiring new to bank customer through acquisition team of four people.
3. Achieved volume and revenue goals via the combination of customer acquisition and relationship deepening and widening.
4. Identify & grow a base of affluent customers in order to meet business objectives.
5. Advising Investment solutions such as mutual funds, insurance to HNI customers.
6. Selling business banking solutions to SME.
7. Augmented the business by 200% in first 6 months. 

SEPT02’-NOV’04with STANDARD CHARTERED BANK as Sales Officer, Mumbai ~ Liabilities Products

1. Involved with sales team for bank in Consumer banking division.
2. Job involves leading team of people, selling and servicing bank customers for product such as Savings a/c’s, Current a/c’s, fix deposits, Insurance, Investments. 
3. Organised and conducted promotional activities for lead organization at prime locations in Mumbai at premium residential complexes, Multiplex’s etc.
4. Holds the distinction of being selected for the following: 
   1. Regularly become part of Captains club (top performers club) of R.S.M.
   2. Nominated for Six-sigma project on: - Improving sales productivity and trained for green belt. 
5. Continuously increasing cross sale of all the other products to many.

Previous Work Experience and Projects

April’01 to July’01       ICICI Capital services as Trainee at Pune

1. Selling of various products of ICICI Capital Services i.e., Mutual funds, online share trading accounts.
2. Also done Market Research for ICICI DIRECT.COM as part of M.B.A Program.
3. Conducted various sales promotion activities.
4.  

MAY’99 to July’2000 Shah and Kapasi chartered Accountants as Audit accountant at Mumbai

1. Audit of books of accounts, Profit and Loss accounts, Balance sheet.
2. Preparing income tax statements, audit reports, Fund Flow Statement.
3. Interacting with clients for tax appeal cases.

Academia

1. Masters in Business Administration
2. 2000–2002        I.B.M.R  -PuneUniversity, Pune                                 
3. Specialized in Marketing with first class.
4. Bachelor in Commerce
5. 1998–1999        Lala Lajapatrai College –Mumbai University, Mumbai   
6. Specialized in Financial accounting with higher second class.

IT Skills

Advance certificate in computers from NIIT.                                                                                                                                        

Hobbies

Trekking, Hiking, Travelling and Reading.

Languages Known

ENGLISH, HINDI, GUJARATI, MARATHI.

Personal Minutiae

Date of Birth:    15th April 1978

Address:      A-702, Vastu Ridhhi,Vastu Enclave, Near Manish Park, Pump House, Andheri –E, Mumbai 400 093

1. Masters in Business Administration
2. 2000–2002        I.B.M.R  -PuneUniversity, Pune                                 
3. Specialized in Marketing with first class.
4. Bachelor in Commerce
5. 1998–1999        Lala Lajapatrai College –Mumbai University, Mumbai   
6. Specialized in Financial accounting with higher second class.