mohan rao

Experienced digital marketer. Proficient in diverse advertising platforms such as Google, Microsoft, and Meta. Skilled in utilizing analytics and reporting tools for data-driven insights. Versatile across multiple industries and adept at managing CMS platforms like WordPress.

Paid Media Campaign Manager
dentsu
Mar 2021 - Present (2 years 6 months)
- Should be able to manage all paid campaigns on Google, Yahoo, Bing and Meta - to
maximize ROI, drive traffic, and customers.
- Track, report, and analyse PPC initiatives and campaigns
- Plan, develop and implement strategies for clients.
- Prepare and present reports regularly based on clients requirement.
- Complete keyword research, writing ad copies and setting up search campaigns across
platforms.
- Handling, monitoring campaigns across platforms and suggesting optimisation changes to
improve KPIs/ROI.
- Analytical capabilities to understand data and provide meaningful insights
- Should have handled multimillion dollar clients individually and as a team.
- Should be able to lead a larger team and train them according to their skills. Provide
valuable feedback on their growth and a development plan for their career.
- Attend all project/client on boarding calls and able to handle the calls individually.
- Quality check the work done by the team and provide feedback to improve the efficiency.
- Conduct training on a regular basis to keep the team up to date on the domain.
- Recommend appropriate audience segments based on client’s target
- Recommend appropriate channel tactics, platforms, and partners
- Understands Goals and Objectives of Brand and build strategies
- Understands Digital Transformation and Audience management
- Understanding of the concepts of reach, frequency, ROI and latency
- Experience working with 3rd party Media vendors
- Understands Marketing funnel and strategize campaigns as per goal
- Solid understanding of ad serving and verification tools, and other tools.

Amity Online
Postgraduate Degree, Digital Marketing Management
Sep 2021 - Mar 2022
Jawaharlal Nehru Technological University, Hyderabad
Bachelor of Technology (BTech), Computer Science and Engineering
2009 - 2013