Roshen Varghese Daniel

Business System Analyst with a strong background in building, implementing, and managing CRM and CDP software solutions.
Experienced in consulting with clients in the financial and travel industries for requirement gathering, creating intake requirements, functional specifications, source-to-target documents, solution development, implementation, and testing.

• Business Analysis & Documentation:
⎯ Analyzing business requirements and creating functional specifications (FSD) and S2T
(Source to Target) documents.
⎯ Collaborating with stakeholders, development, QA, BI, and data analytics teams to
meet the project goals.
• Data Analysis & Migration:
⎯ Working on database migration and monitoring ETL workflows, batch processes, and
S3 file movements.
⎯ Identifying data discrepancies and ensuring data integrity throughout the migration
projects.
• CRM & Marketing Technology Implementation:
⎯ Working on CRM and DCDP projects, including integration with reporting and
campaign tools.
⎯ Working on Batch-in, Batch-out, Custom data processes, reporting and data objects
configurations.
• Project Coordination & Stakeholder Communication:
⎯ Managing multiple projects simultaneously while ensuring deliverables meet quality
standards and deadlines.
⎯ Communicating project updates, risks, and dependencies with business and technical
teams.

• Reporting & Dashboard Development:

⎯ Migrating existing reports from SAP BO to Tableau as part of the data migration project.
⎯ Developing and maintaining Tableau reports to facilitate data-driven decision-making.
• Marketing/Campaign Analyst:
⎯ Working with the campaign team to extract customer data based on client
requirements and conditions using Unica for direct and email marketing.
⎯ Providing matchback results to the client for analyzing campaign performance.

Christ University, Karnataka, India.
Master of Business Administration (Marketing)
8.84 CGPA
2020-2022
 

M.G University, Kerala, India.
Bachelor of Technology (Mechanical Engineering)
6.75 CGPA
2013-2017
 

St. Goretti High School, Kerala, India.
Higher Secondary Education (Science)
89%
2011-2012