saanjeev sethii

• A dynamic and dedicated sales & marketing professional with a career spanning nearly 30+ years in the Modular furniture, Carpets, Commercial Fit outs & Interior Design Products in the industry.
• Sound knowledge of Products, trends, manufacturing, marketing etc.
• Proficient in merchandising & sourcing products like modular furniture, chairs, carpets, from China, Vietnam, Malaysia, Europe, Singapore, Canada & USA.
• Conversant with working in ERP Environment.
• A keen planner, strategist & implementer with demonstrated abilities in devising effective marketing strategies and accelerating the business growth.
• Adept at analyzing market trends & establishing prolonged business relations with clients.
• Experience in building and scaling a sales team and leading a metric driven sales organization in B2B & B2C environments.
• An effective communicator with excellent relationship building and interpersonal skills.
• A hungry infectious personality I am determined to win, and having the resourcefulness to achieve.
• More a Hunter than a Farmer.
• Critical Thinker, Strong & Quick decision-making abilities.
• Comfortable operating in a fast paced and ever-changing dynamic environment.
• Widely Travelled to International locations across several countries for Business purposes.
• Achieved Revenue Growth of Startup ventures from 0 to 100 + crores …

Work Experience:   --- PRESENT:

INDO OFFICE SOLUTIONS PVT LTD 

(Subsidiary Company of ACUBE VENTURES)

As – Chief Operating Officer – (January 2021- Till date) 

Company profile:  

         Indo Office Solutions Pvt LTD established in 1995 in Manufacturing of Modular Furniture and also representing

         major Global Brands like KANO, SUNON, FURSYSS, N-Seating, Euro Seating Etc., 

         Major Target in Corporate, IT & Government Segments.

        Job Profile:  

         To work closely with the executive team to drive growth, optimize operational efficiency, 

          and enhance overall performance & Profitability.  

         Expand the furniture Division in all Verticals. 

         Responsibilities:

• Develop and execute on a strategic plan and create reliable forecasts.
• Work closely with Management team to design Business Plans, Go to Market Strategy for our clients in India/Abroad with the required Product Range.
• Work closely with top management to design company's growth path and align to the vision of company.
• Reporting on forces that shift tactical budgets and strategic direction of accounts to achieve P & L targets.
• Overseeing manufacturing of furniture plants & import of Furniture Components.
• Lead and guide International Operations, Sales & Marketing team, motivate them to achieve defined business targets.
• Participate in various Business Meets/Trade Shows/Exhibitions/Business Events in India and Abroad to represent us, meet new prospects and educate them about our consulting services
• Make strong sales process, should have good understanding of sales methodologies, develop and execute strategic plan to achieve sales targets and expand our customer base in international market,
• Make strong sales process, should have good understanding of sales methodologies, develop and execute strategic plan to achieve sales targets and expand our customer base in international market,
• Build and maintain strong, long-lasting customer relationships and partner with them to understand their business needs and objectives related to market entry or market expansion.
• Leading a team of 70 + down the line for day-to-day Operations and smooth International & National Sourcing, Sales & Execution of Projects smoothly.
• Develop and execute on a strategic plan and create reliable forecasts.
• Work closely with Management team to design Business Plans, Go to Market Strategy & Execute.
• Presenting Growth Plans to Investors, Board of Directors, Financial & Business Models.
• Tie Ups with various companies for Onboarding of Products Online.
• Lead and Build Teams – Sales, Procurement, Logistic, Supply Chain, On Boarding, 
• Selection of Products, Pricing, Vendor Acquisition.
• Setup of E commerce business.
• SAAS enabled marketplace.
• SKU’s & MOQ, Pricing, Product Positioning.

Work Experience:   ---PREVIOUS

KORES INDIA LTD

Worked in HO Mumbai 

Pioneer Into Office Stationery, Banking Automation, Inks, Engineering etc. 

As COO – Office Furniture Division (INDIA) (October 2019 – October 2020) (Stationed in MUMBAI)

Company profile:  

Kores India is an 83 old group in Office Stationery, Automation, Engineering etc., Entering into Office Furniture Business.

Job Profile:  To Set up the new office furniture Division in pan India. 

Responsibilities:

• Business Plan of 5 years to setup Office Furniture Division.
• Presenting Board of Directors Financial & Business reports, Budgets, Growth in Periodic meetings.
• International Tie ups with major furniture brands to start the Import Business.
• Selection of products / Pricing / Branding / Product Launching.
• Responsible for Selection & developing new Company Showrooms in North, South, West & East India 
• Recruitment & training of Sales / Design / Import teams etc.  
• Ensure smooth Product Sourcing, Trade Shows, Seminars, Architect meets etc.
• Enlistment with Architects, Interior Designers & MNC clients.
• Developing Channel & Trade Partners.

GETZ GROUP (USA)

Based In Delhi 

(Subsidiary Companies in Furniture Division)

William Montague (UK Based) & D –Furniture (Singapore Based)

As Country Head (INDIA) (August 2013 – Oct 2019) (Stationed in DELHI)

Company profile:  

William Montague, Company is based in UK manufacturing customized designs Case goods Furniture for bedrooms, loose Furniture, Lobby Furniture as Bespoke Furniture.

Job Profile:  Business Development of Hospitality Furniture with all major 5* International Hotel    

                   Brands in South Asia. Coordinating with Vietnam & Malaysia factories.

Responsibilities:

• Developing High End 5* Hotel Groups, Procurement Companies, & Developers. Production from overseas factories, Quality control.
• Ensure smooth Product Sourcing, Participating in International Trade Shows, Seminars, Architect meets, Award Functions etc.
• Enlistment with Architects, Global Interior Designers & Investors.

Company profile:  

D-Furniture, Company is based in Singapore manufacturing Modular Corporate Furniture with manufacturing in   Malaysia.

Job Profile:    Business Development in Pan India.

Responsibilities:

• Developing Channel & Trade Partners.
• Responsible for developing new Showrooms in North, South & West India with Channel Partners.
• Recruitment & training of Sales team 
• Ensure smooth Product Sourcing, Trade Shows, Seminars, Architect meets etc.
• Enlistment with Architects, Interior Designers & MNC clients

M/s Alps Industries Ltd.

Vice president (Projects & New Product Sourcing) (August 2012   – July 2013) (Stationed in DELHI)

Company profile: Manufacturing Company of Venetian, Vertical Blinds, Flooring, & Interior Products.

Job Profile:

• Sourcing of Carpets made for India market from CHINA. 
• Working in close association with Group MD.

Responsibilities:

• Responsible for new product development & tie-ups from international market.
• Working with a team of 35 + executives in all India team. 
• Ensure smooth Product Manufacturing & Sourcing from CHINA Factories.
• Overseeing complete Operations of Designing, Manufacturing, Importing and distribution.

M/s Pacific Interiors Ltd (UK), 

Based in Bangalore 

Subsidiary Of REAL OFFICE GROUP (UK)

Country Head & Executive Director (Nov 2008 – July2012) (Stationed in BANGALORE) 

Company profile:  UK based leading fit outs company developing corporate turnkey interiors.

Job Profile: Setting up the Startup Company in Bangalore, as Executive Director & Country Head.

.                  Business Development in Pan India.

• Leading a team of 60 + members & reporting to Chairman in UK.

Responsibilities:

• Responsible for P & L Account.
• Presenting Board of Directors Financial & Business reports, Budgets, Growth in Periodic meetings.
• Responsible for developing new offices in North, South & West India and manage the overall Administration
• Recruitment & training of Sales team 
• Ensure smooth Product Sourcing
• Manage Furniture & Interior Fit-out tenders & Negotiations with MNC clients, Top Grade Architects & Project Management companies in Pan India. 

M/s Cherry Hill Interiors Ltd.

Based in Bangalore.

Regional Head (North & South India) (Jan 2006 - Oct 2008) (Stationed in DELHI / BANGALORE)

Company Profile: A furniture & fit outs leading company involved in developing corporate interiors & trading of High-End Interior products.

Guided a team of 22 members & reported to the Managing Director.

Responsibilities:

.     Heading Imports of Furniture & interior products.

• Responsible for developing new offices in North & South India and manage the overall Administration
• Recruitment & training of Sales team 
• Ensure smooth Product Sourcing
• Manage Fit outs & Furniture tenders & Negotiations with MNC clients, Top Grade Architects & Project Management companies.

Rigid Global (India) Ltd.

(Subsidiary of Rigid Office Group -UAE)

Based in Delhi

Head- Marketing (Dec 2004 - Jan 2006)

Company Profile: Multinational Company with HO based in Sharjah (UAE) mainly dealing in knock down steel furniture (Office Series), manufactured by company in UAE and trading of office furniture from China, Malaysia and other countries.

Handled a team of 25 persons & reported to Managing Director.

Responsibilities:

• Oversee the complete Indian operations including showrooms supervision, team leading, Selection, co-ordination and importing of furniture from different manufactures.
• Involved in executing various projects & dealing with top end architects of the company.

M/s Toyama Electric Ltd, 

Based in Delhi.

Regional Manager (North) (Oct 1997 – Nov 2004)

Product Handled: Modular Electric Switches, and Fiber Optics Lighting

Responsibilities:

• Played a vital role in launching new product in North India market and developing trade & channel partners. 
• Coordinated with various architects, builders and consultants to complete the project
• Successfully handled all types of activity of the office as well as profit center.
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                                                                                          M/s NOVOPAN India limited 

                                                                                        (GVK group Company)

                                                                           Area Sales Manager – (Aug 1993 – Oct 1997)

Responsibilities:

• Product Specifications in Government & Public sector companies.

.      Vendor Development for manufacturing modular furniture’s.

                                                                                       M/s BRT Building Products limited 

                                                                                        (Sister concern of GVK Group)

                                                                            Senior Sales Executive – (Oct 1989 – July 1993)

Responsibilities:

. Selling Modular kitchens, Modular Furniture & Handling Company’s showroom.

Achievements:

Made modular kitchens for more than 1000+ HNI Clients.

Ex PM: Rajiv Gandhi, President House, A long list of VIP customers.

Academic Qualifications:

• MBA (Marketing), IMT, Ghaziabad (UP) India (1989)

• Bachelor of Science, Delhi University, India (1987)