Sampad Xavier Chaudhuri

I'm passionate about driving growth through a unique blend of full-stack marketing, brand strategy, product management, and project management expertise. I embrace the Lean Startup philosophy: innovate, build, measure, learn, and iterate – constantly striving for improvement.  Leveraging data and Agile methodologies, I develop winning digital strategies, and I'm not afraid to learn from setbacks to achieve success.

Here's a glimpse of what I can bring to the table:

⭐Collaborative Growth Partner: Mentored by the founder at Senrysa Technologies (Unizap.ai), I led a cross-functional team of 15 across product, marketing, and project management for 3 ventures (Unizap, Senrysa, Swabhiman Sathi). Together, we spearheaded high-impact product features for Unizap, crafted full-stack marketing strategies, built scalable websites, and standardized processes (SOPs) to boost revenue.
⭐Product Manager: Championed the "voice of the customer" by gathering user feedback and translating it into actionable product features. Increased user satisfaction by 10% and feature adoption by 20%.
⭐Growth Hacker: Led the revamping of high-performing websites for Senrysa, Unizap, and Swabhiman Sathi using SEO best practices and data-driven content, resulting in a 20% reduction in bounce rate, a 71% increase in views, and a 44% increase in key events.
⭐Full Stack Marketer: Managed over 70+ D2C brands for Unizap, growing their online presence and generating INR 30L+ revenue. Collaborated with a leading digital agency to execute a rebranding strategy that resulted in a 28% increase in website traffic and a 13% increase in social media engagement.
⭐Project Manager: Streamlined website development for clients, achieving a 7-day turnaround time. Utilized Agile methodologies for project delivery and managed teams of 20+ for efficient execution.
⭐Data-Driven Decision Maker: Utilized Semrush and other platforms to define target audiences, analyze competition, and track key performance indicators (KPIs).

Beyond the resume:

My Favorite Book: Zero to One by Peter Thiel
My Favorite Skill: Collaboration
My Favorite Past Time: Learn something new, do a new course on Udemy, (not boasting) but I managed to get 175 certifications - I am nerd who loves research.  

You can call me a "Jack of All Trades, Master of None, but oftentimes Better than Master of One."

Feel free to connect! Love to hear your story too.

#FullStackMarketing #ProductManagement #ProjectManagement #GrowthHacking #Marketing

Demonstrated exceptional leadership and project management skills by leading a team of 15 professionals & interns to successfully execute 128+ MarTech projects across 4 diverse verticals (Unizap, Senrysa, Swabhiman Sathi, Meltem Food). Crafted tailored brand strategies, and implemented integrated marketing campaigns encompassing social media, paid media, SEO, influencer marketing, content strategies, and event marketing. Achieved a 50% client retention rate while driving significant growth for our clients in the IT, Retail, Manufacturing, eCommerce, and Food & Beverage industries, both in D2C and B2B markets.

• Improved organic website traffic for 27 clients up to 3X by implementing a comprehensive SEO strategy utilizing targeted keyword research, optimizing website content and structure, and using effective link-building techniques to enhance search engine visibility and domain authority. 
• Achieved up to 2X growth in social media following and engagement for 25 clients by implementing effective content strategies, maintaining a consistent posting schedule, and utilizing targeted advertising.
• Oversaw the ideation, development, and delivery of over 10,000 high quality brand collaterals, 80+ e-commerce websites and SEO friendly content for 250+ blogs for 5 in-house brands and 70+ clients, exceeding their expectations. 
• Led the ideation and design of exhibition booths and other branding collaterals, successfully attracting 175,000+ visitors at 16+ industry events, including Aahar, TiE Global, and ReTeCon. This strategic approach generated over 25,000 high-quality leads, resulting in a 10% conversion rate and 2,500+ new customers.
• Executed multi-channel push campaigns post 16+ industry events, utilizing Email, WhatsApp, SMS, custom landing pages with industry specific discounts to reach our prospects. This resulted in impressive open rates of 42%, click-through rates of 11%.
• Led comprehensive brand awareness paid advertising campaigns on Meta and LinkedIn, leveraging a budget of 3.5 lakhs over 4 months. Generating 2CR impressions, 10 lakh engagements, and 35,000 website visits. 
• Developed innovative brand strategies for 25 clients, aligning brand goals, positioning, and identity. Created visually distinctive brands with consistent messaging across all marketing channels. 
• Collaborated with a leading digital agency NPDI to execute a comprehensive rebranding strategy from ndhgo to unizap & campaigns which resulted in a 28% increase in website traffic, 13% increase in social media engagement, 12% increase in lead generation.
• Employed data analytics tools (Semrush, Google Analytics, Social Pilot, Mailchimp, footfall counters) to track and analyze marketing performance across channels. Collaborated with teams using Jira for sprint updates. Optimized campaigns based on data-driven insights.
• Led the revamping of high-performing websites for Senrysa (IT Consulting - 50+ pages), with the above mentioned 15 member team, using SEO-optimized AI/human co-created content, image & video optimization, Meta, Alt & H tags & strategic internal and external linking  to get a  30% bounce rate reduction, 82% view increase, 58% event increase (19.9% key) in 45 days. 
• Built a high-performing 25-page Unizap (Retail Tech - 25+ pages) website in WordPress with the above mentioned 15 member team, using SEO-optimized AI/human co-created content, image & video optimization, Meta, Alt & H tags & strategic internal and external linking  to get a  22% bounce rate reduction, 71% view increase, 44% event increase (16.6% key) in 30 days. 
• Designed presentations & implemented a helpdesk using Zoho Desk to improve FCR rate by 20%, saving over 5 man-hour per issue.
 

St. Xavier's (Autonomous) College | M.Com | Majors: Marketing Management - May 2022
Awarded the Fr. Lafont Scholarship for exceptional academic achievement (8.38 GPA).
University of Calcutta, SAJC | B.Com | Majors: Accounting & Finance- Aug 2017