shamshad Khan

Core competencies
Effective integrative communication skills, honed by my experience leadership initiatives supported by analytic skills an objective approach, systematic and holistic with no preconceived notions a keen aptitude to learn and discern, and a temperament for evaluation high commitment to work

Professional objective
To work in a competitive and challenging environment where I can utilize my potential and interpersonal skills to contribute to the best of my ability toward the growth and development of the organization thereby completed a rewarding career. About 10+ years of experienced & result oriented senior sales and retail operations expert with the ability to establish and lead company wide operations, build and optimize processes, manage & lead teams. Having the experience of establishing large operations from the scratch & quickly scaling them effectively to create sustainable businesses. Having leadership skills with in-depth experience of managing and building cross cultural teams with a firm focus on training and mentoring employees so that they contribute significantly to the organizations growth. KEY SKILLS Business Operations, Multi-Site Store Operations, Process Improvements, Change Management, Team building, Leadership, Business Development, New Store Roll-Out, SOP's, Franchisee Management, Relationship Management

Career

Territory Sales Manager at Retail (Jio Mart)  November 2021 till
Job Profile
Territory 50+ Pincode of South & Central Kolkata comprising of Retail and Wholesale outlets with a combined monthly turnover of 12.cr at the start, which grew to 15.60 cr monthly. Using the extensive knowledge of the retailers as well as main markets of the area to drive sales and distribution in the area.
• Re- aligning the retailer system and correcting the retail coverage area. Detailing of retail coverage and frequency of coverage as per the outlet category.
• Massive expansion of new outlets and maintaining the self share in the existing ones.

• Designing and executing new schemes for activation outlets.
• Monitoring with 50+ Business Development Executive and give training productivity and realigning as per the requirement. Shortlist potential retailer partners in the identified areas of realignment and market/ outlet mapping. Designing coverage charts and workforce planning for the same.
• Implementing Hub and Spoke models in remote markets for delivery product, resulting in better and faster servicing of customers and dealers.
• Converting non-activation outlets and competition outlets for Jio Mart activations
• Achieving M2M growth Primary & Secondary categories target of Fmcg, Hpc, GM, OSG & Staples product.

Cluster Manager at Mumuso Retail Pvt Ltd  October 2018 to October 2021
Job Profile
Responsible for the B2B and B2C sales and store operations of 10 stores in Kolkata, Guwahati, Bhubaneshwar, Aizawl and Mumbai. Responsible for managing timely recruitment, training and development and team motivation. Aligning team with company objectives and ensuring mutual growth. Ensuring proper stock availability, follow up for stock movement, rotation, sell through and contribution. Special focus towards slow and fast moving products. Keeping the team aware about the near to expiry products in the store. Primarily responsible for customer service levels in the store & conducting training and evaluation for staff and educating them about the importance of customer and product knowledge and suggesting sale service.
Ensuring retention and acquisition of new customers. Ensuring operational and commercial SOP compliance across the region.

Business Development Manager at Udaan October 2017 to August 2018
Job Profile
Territory 15 Pincode of North Kolkata comprising of Retail and Wholesale outlets with a combined monthly turnover of 1.5 cr at the start, which grew to 2.08cr monthly. Using the extensive knowledge of the retailers as well as main markets of the area to drive sales and distribution in the area.
• Re-aligning the retailer system and correcting the retail coverage area. Detailing of retail coverage and frequency of coverage as per the outlet category.
• Massive expansion of new outlets and maintaining the self share in the existing ones.
• Designing and executing new schemes for activation outlets.
• Monitoring with 25 Business Development Executive and give training productivity and realigning as per the requirement. Shortlist potential retailer partners in the identified areas of realignment and market/ outlet mapping. Designing coverage charts and workforce planning for the same.
• Implementing Hub and Spoke models in remote markets for delivery product , resulting in better and faster servicing of customers and dealers.
• Converting non-activation outlets and competition outlets for Udaan activations.
• Achieving month on month Primary Secondary of Fmcg product targets with growth

Store Manager at City Life Retail Pvt Ltd September 2015 to September 2017
Job Profile
Planning and designing of business strategies to achieve the targets set for the biggest CityLife store of West Bengal. A standalone store of 12,000 sqft. Delivering YOY growth in top-line and bottom-line. Managing overall activities pertaining to business including Customer Service, all activities pertaining to Employee Relations/ Development. Visual merchandising and Merchandise presentation highlighting the product lines and stories. Handling responsibility for all the activities of the Store which include departments, sub- departments and various support functions. Evaluating and analyzing the effectiveness of promotional activities planned Financial analysis of Company processes, cost centers, business needs, efficiency methods. Take measures like cost control, control shrinkage, improve efficiency, optimum utilization of resources, faster stock turns to maximize returns and profitability of the store Planning and conducting customer engagement activities and promotions. Store Marketing activities and revenue generation form Space and Spot selling. Internal Control Review/ Audit.
Managing and leading a team of 65+ store employees and supporting staff. Performance of the team member and analyzing areas of improvement which includes daily and weekly performance sales summary .motivating team members on daily 2 times briefing Planning and assigning rational job responsibilities for the team members on a weekly basis which includes actives likes store cleanness, SOP Training, daily stock replenishment, daily global counting, planning monthly roster, monitoring performance with the focus on achieving target set for the store divide by the team member individual, responsible for designing and coordinating rack – jobbing and other point of purchase aspects of visual merchandise which enhance the projection of commodities in the store Operational & Employee Retention efficiency. Handling retail sales of 15 crs annually, in the current position monthly sales report of our company and also of competitors on an approximated scale, analysis of competitor offer in the market. Preparing reports like daily sales report, department & category contribution, calculating key performance indicators like average transaction value of a bill, conversion ration of our daily sales, average value of a product sold in a day, average product sold in a single bill sales done per hour, petty cash daily report on transaction done by cash and credit card transaction customer feedback report helps in ordering and reordering the fast moving stocks reports. This gives an analyzing report helps in ordering and recording the fast moving style in our area weekly audit report and attendance report of the team members and shrinkage prevention.

BTL / ATL ACTIVITY
Implementing promotional strategies devised by marketing department / BTL & ATL marketing activity will be don by store level like Toto announcement, leaflet distributing door to door, Auto back, Hoarding & pole kiosk, road show with cartoon character, telephonic calling, Radio announcement, paper advertising, promotional weekend activity in store. Software called Momark which helps keep track of customer‘s points & E-Voucher details and also purchase details as also point accumulation of the customer which is also happens to be the loyalty program.

Asst, Store Manager at Aditya Birla Fashion & Retail Ltd (Peter England) August 2012 to August 2015
Job Profile
Store operation 
Preparing monthly sales report of our company and also of competitors on an approximated scale, analysis of competitor offer in the market. Preparing reports like daily sales report, department & category contribution, calculating key performance indicators like average transaction value of a bill, conversion ration of our daily sales, average value of a product sold in a day, average product sold in a single bill sales done per hour, petty cash daily report on transaction done by cash and credit card transaction customer feedback report helps in ordering and reordering the fast moving stocks reports. This gives an analyzing report helps in ordering and recording the fast moving style in our area weekly audit report and attendance report of the team members and shrinkage prevention.

Team management

Handling 7 team member Performance of the team member and analyzing areas of improvement which includes daily and weekly performance sales summary .motivating team members on daily 2 times briefing. Planning and assigning rational job responsibilities for the team members on a weekly basis which includes actives likes store cleanness, SOP Training, daily stock replenishment, daily global counting, planning monthly roster, monitoring performance with the focus on achieving target set for the store divide by the team member individual, responsible for designing and coordinating rack – jobbing and other point of purchase aspects of visual merchandise which enhance the projection of commodities in the store

2010-2012 Sr, Customer Sales Associate at Peter England (Adyta Birla Fashion & Retail Ltd)

2009-2010 Customer Sales Associate at Shopper Stop (Tommy Hilfiger)
 

Education
2005-2009 Graduate in Maulana Azad College Calcutta University
2003-2005 Secondary & Higher secondary in MD. Jaan High                                                                                                                     .                                          school (WBCHSE)