Sreeram Seshadri

I am an experienced sales and strategic professional who have completed over 20 years in space selling, exhibition & event sales, Franchise Selling and concept selling across Western Region and have handled various positions in renowned companies and brands like, Times of India, ABP, India Today, Essar Group, Franchise India etc. 

My goal and aim are to add more value to the department / brand/ company with the help of my acquired skills, knowledge and competency in sales, marketing and strategy.

Franchise Tree VSS Pvt Ltd 

Director (March 2020 to till date) 

Franchise Tree VSS Pvt Ltd is a startup B2B consulting company who assists an entrepreneur to grow their business via franchising or channel partnership. The company consists of various divisions such as Marketing & Franchise Recruitment, Consulting, Events & Exhibition, Partnering division etc.

Key Profile: 

• Onboarded as working partner/ Director and is responsible for overall functioning of the organization
• To strategies and set goals for the organization with the help of other Directors and team mates. 
• Handling the P&L of the organization.
• Active involvement in each division to assure the smooth functioning and delivering the results.
• Active involvement in New Client Acquisition, Franchise Recruitment, coordinating with Marketing agency, Franchisee filtering etc.

Achievements:

• Even after being a start up the billing started from first month onwards.
• Successfully onboarded some vital clients to the organization to the various divisions.
• Recruited Franchisees for Marie Claire Salon, PuranPoli Ghar, Froozo etc. in short span of period.
• Onboarded clients for Franchise Development.

Franchise India Holdings Limited

AVP - Media Sales (March 2016 to March 2020) – 4 Years

Franchise India Holdings Ltd is a media platform which connects a business house with a channel partner.  The media options (Magazine, Digital and Events & Exhibitions) with Franchise India are having B2B in nature and hence the client list varies from corporate retail to SME segment.

Key Profile: 

• Primary role to handle the Mumbai Branch and team of Media division.
• To consult and help the entrepreneurs to build their channel partnership by understanding their business and suggesting suitable media solution.
• Mentoring the media sales team and helping them to close the deals and achieve their targets and goals.
• Coordinate with Directors and head office for the better functioning of Mumbai office.
• Monthly analysis of revenue and Market to improve the performance of the branch

Achievements:

• Branch started performing and started achieving the given target.
• Played a vital role in closing corporate accounts for their business needs.
• Also closed few of the high-ticket value accounts which in turn boosted the revenue of the branch.
• Improvised the functioning of team by introducing various sales parameters and motivational activities.

Media Freelancer, Mumbai

(April 2014 to March 2016) - 1 Year 11 Months

I have represented two media groups from Tamil Nadu for Western Region.  Sri Sankara TV is a cultural entertainment channel who concentrates on traditional contents.  Bharatan Publication is a magazine group which is having 4 magazines under their banner and is the oldest group in TN, started by freedom fighters.

Key Profile & Achievements

• I was responsible for the entire operation of both the Mangayar Malar & Sri Sankara TV for the western region.
• Responsibility includes brand building, space / spot selling, clients & agency servicing, Team guidance, working on new business strategies, Marketing etc.
• Was able to do a sizeable billing for the groups as well as brand awareness within the market.
• Sankara TV, a 7-year-old channel was entering for the first time in the western region through me, within a period of 6 months I was able to break few slots business as well as TVCs for the channel.
• Mangayar Malar, being the first women magazine ever introduced in TN, was not properly considered by the planners and clients in Mumbai.  I could get few new campaigns and clients who were never advertised with them.

Paprika Media, Mumbai

Sr. Sales Manager – Regional Role (August 2013 to March 2014) – 8 Months

Paprika Media (Essar Group) was the licensed publisher for Time out Magazine in India.

Key Profile: 

• Was responsible for space selling, Concept selling, branding ideation of Time out Magazine.
• Was responsible for ideating, implementing and selling events like Time out Food Awards, Time out Travel events etc.
• Was reporting to CEO.

Achievements

• Was able to bring new retail as well as corporate clients.
• I could contribute in Time out Food Award
• Initiated and implemented special pull out on restaurants and food.
• Introduced a new booklet called Time Out Bridal.

Reason for Leaving

Time out has closed down its operation in India.

Worldwide Media– A Times group co., Mumbai

Sr. Sales Manager – Regional Role (July 2007 – June 2013) – 5.11 Years

Worldwide Media is the magazine division of TOI with 13 Titles functioning under this department including Femina, Filmfare, Lonely Planet, Top Gear, GoodHomes etc.

Key Profile: 

• Was responsible for the ad sales of GoodHomes India and Femina Verticals which includes Femina Bridal, Cook Book, Femina Travel, Femina Parenting & Femina Beauty for the Mumbai Region. 
• Was responsible for Mumbai region target.
• Was responsible to strategies new ideations like activations, events and innovations for the clients which ensure extra revenue and retention and development of new business.
• Was responsible for doing market share analysis by monitoring competition magazines.

Achievements:

• Always achieved /over achieved the targets of GoodHomes and Femina Verticals every year. 
• Initiated new channels of business in GoodHomes which attracted extra revenue.
• Could do a proper analysis every month based on the competition tracking.
• Initiated and implemented special booklets (Real Estate, finance etc) to bridge the gap between target and achievement.
• Was promoted once

Reason for Leaving

For better career perspective.

ABP Group, Ahmedabad

Asst.Manager (August 06 – June 07) – 11 Months

Anand Bazar Patrika Group is one of the largest publication groups from West Bengal.

Key Profile:

• Was responsible for space selling of ABP’s all periodicals for Gujrat Region
• Initiated special projects which played a vital role in increasing the revenues.
• Tapped new markets apart from servicing and expanding the existing market in Gujarat region.
• Was responsible of handling a team of 2 people for retail features.
• Was reporting to Western Region Head

Achievements:

• Initiated a B2B broadsheet along with Telegraph newspaper from Gujarat.
• Worked on Special Features like Vibrant Gujarat which was circulated along with Telegraph.
• Introduced clients from new markets like Himmat Nagar, Vapi etc 

Reason for Leaving

I was on a deputation at Gujarat and couldn’t stay back there for long cause of the personal reasons

India Today Group, Mumbai

Deputy Manager (October 2005 – August 2006) – 11 Months

Today afternoon tabloid is the one and only afternoon tabloid which was been circulated in Delhi and NCR

Key Profile:

• Was responsible for handling ad sales for the west. 
• Was responsible for developing new client and understanding requirement &providing solutions and designing packages as per their requirements. 
• Apart from Client-Relations, generating client Databank, maintaining and updating Database.
• Was handling a team of two persons.

Achievements:

• Played a Key role in billing from west for Today Afternoon Tabloid, which is a Non ABC newspaper.
• Introduced new channel of business-like special Guides from Western Region. 
• Tapped new markets to generate additional revenues for the organization.

 Reason for Leaving

Today Afternoon tabloid was discontinued. 

Dinamalar, Mumbai

Advertisement Consultant (November 2000 – September 2005) – 4.9 Years

Dinamalar is a national Tamil daily from which majorly circulates in Tamil Nadu.  They have 11 editions. 

Key Profile:

• Was Responsible for generating revenues for Dinamalar, Dinamalar.com, Varamalar (women magazine), Siruvarmalar (Children magazine) and Kaalaikadhir (Tamil Daily), KL Radio (worldspace platform) for west.
• Used to work on IRS and NRS to extract numbers which were used for the sales presentations to the clients and agencies.
• Was responsible for making MIS reports and monitoring the market share analysis

Achievements:

• Recognition as best employee of the year by the management for creating new channel of business (Dinamalar.com). 
• Introduced new clients as well as made existing clients to cut spend more with Dinamalar.
• Generated additional revenue through weekly magazines which used to circulate as a free complimentary copy with Dinamalar newspaper.
• Generated business for the newly introduced KL radio channel of Dinamalar group.

Reason for Leaving

For better career perspective.

I did my graduation in commerce and marketing from Calicut University, Kerala.