Tanya Kalani

Integrated Marketing Specialist with 6+ years of experience across content marketing, trade and experiential marketing, influencer programs, go-to-market launches, and 360° integrated campaigns within FMCG and lifestyle sectors. Strong expertise in brand strategy execution, market localization, agency management, budget control, and KPI-driven performance analysis. Proven ability to collaborate with cross-functional teams and stakeholders to deliver on-brand, commercially aligned marketing initiatives in fast-paced, multi-market environments.

6+ years of experience leading integrated marketing, brand activations, and go-to-market execution across FMCG, beauty, and lifestyle categories.

Currently lead brand, content, influencer, and activation strategy for Dove India and Dove Men at Hindustan Unilever, driving large-scale visibility and brand impact.

Proven track record of delivering 360° campaigns across digital, social, PR, retail, and experiential touchpoints.

Led execution of product launches, pop-ups, experiential activations, and premium brand events, ensuring on-brand and on-time delivery.

Strong expertise in content strategy and influencer ecosystems, managing 200+ creators monthly with high engagement and cost efficiency.

Experienced in annual planning, campaign orchestration, and cross-functional stakeholder management across marketing, retail, PR, legal, and finance teams.

Manage significant marketing and activation budgets, ensuring ROI, cost control, and performance reporting.

Lead and mentor cross-functional teams and agency partners, driving execution excellence and accountability.

Data-driven marketer with hands-on experience in KPI tracking, post-campaign analysis, and insight-led optimization.

Background in multinational organizations with strong understanding of brand governance, cultural nuance, and market localization.

BA. Hons. Luxury Brand Management, Pearl Academy | 2014 - 2018