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Gurgaon

    Content Lead - Gurugram, India - Shiprocket

    Shiprocket
    Shiprocket Gurugram, India

    1 week ago

    Default job background
    Description

    Experience:

    • 8+ years of experience in content creation
    • Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office etc)
    • Prior experience in building scalable content engagement through SEO, social media campaigns, and performance marketing initiatives.
    Duties and Responsibilities (Indicative):


    • Responsible for overseeing the daily content activity on several social media networks including, Facebook, Twitter, Google+ and others where applicable.
    • The individual must have a keen interest in digital platforms with an exceptional mode of storytelling bring rich details alive within the primary forms of online social content (social posts, photos).
    • The individual must have outstanding attention to detail (especially when it comes to grammar and writing), and ability to manage several different pieces of information at once.
    • Perform Keyword and topical research to enable the discovery of the brand.
    • Perform content gap analysis to identify potential areas of growth for specific categories and setup & execute search engine campaigns to ensure our brand content has a maximum outreach.
    • Responsible for awareness and communication of creative successes both internally and externally.
    • Primary responsibility for creating, building, and maintaining company creative reputation.
    • Generate new age ideas for campaigns, pitches and other digital content.
    • Stay current on digital & media industry trends to come up with new and relevant ideas.
    • Mapping out a content strategy that supports and extends marketing initiatives, both short and
    Skills Required:


    • Skill at both longform content creation and realtime (immediate) content creation and distribution strategies and tactics.
    • The consistent ability to produce and communicate fresh ideas and visual concepts.
    • Proven editorial skills. Outstanding command of the English (or primary customer) language.
    • The ability to lead and inspire large teams of creative personnel and content creators to achieve company's stated goals
    )
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