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Associate Brand Manager - Mumbai, India - Games24x7
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Description
About Games24x7
Founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio which includes skill-based games such as RummyCircle and My11Circle.
Backed by marquee investors like Tiger Global, The Raine Group and Malabar Investments, the company specializes in using behavioral science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms.
Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country's top fantasy sports platforms.
We are always looking for people with a sense of ownership, ability to collaborate, create, innovate, and value the importance of humility.
Role Summary:
The Associate Brand Manager will be a part of My11Circle's Brand team and will play a crucial role in creating digital creative assets for all marketing communication mediums inside app to engage/retain/migrate existing players and other external touchpoints for acquiring new players.
The ideal candidate for this role should be detail-oriented with exceptional creative skills, and demonstrate a high level of ownership.
Key Responsibilities:
- closely with the in-house graphic design team and external partners to produce digital assets that are interactive and engaging while ensuring that all advertising guidelines are followed.
- engaging content that communicates the brand's essence and resonates with the target audience.
- with cross-functional teams regularly to ensure that consistent design and communications are followed across all brand touchpoints.
- a high level of attention to detail to ensure accuracy, consistency, and quality in all brand-related collaterals
Skills and Requirements:
- with experience of 2-4 years in brand management or marketing roles or account management roles at an advertising agency; preferably with in-app marketing and cross monetization campaign experience.
- visual and content conceptualization skills with an attention to detail
- to be independent and juggle different types of projects with varied timelines.
- understanding of design, copy, and web practices
- in analytics, data-driven experimentation and problem-solving
- interpersonal and communication skills
- knowledge of brand development and multichannel marketing models