Product Marketing Associate - Bengaluru, India - Kadence Entertainment Technology

Kadence Entertainment Technology

Verified Company

Bengaluru, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Responsibilities

Develop product messaging that differentiates new products and services from others in the market
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Maintain and manage competitive intelligence and comparisons by working with crossfunctional stakeholders and executing selflead research
Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
Plan and participate in the launch of new services and products which involve several different departments
Obtain insights into customers' usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
Review inventory levels and ensure product availability
Create product content such as case studies, videos, website copy and blog posts
Speak and present both internally and externally to promote the story of our product
Communicate the value of new products and services to the sales and marketing team
Assist sales on calls when appropriate to provide deeper dives into the product
Develop and implement promotional activities such as promotions and product launches
Measure and optimize the buyer journey as it relates to product feature adoption and usage
Manage marketing budget and approval processes
Gain insight into customer use of current products, untapped opportunities and buyer personas
Manage 3rd party vendors (e.g. film producers, photographers, ad agencies) to ensure we get bestin