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    Campaign Management - Kolkata, India - Capgemini

    Capgemini
    Capgemini Kolkata, India

    3 days ago

    Capgemini background
    Description

    Job Description

    • Experience in campaign management or direct marketing.
    • Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming.
    • Knowledge of CRM operations related to sales & marketing would be an advantage.
    • Exceptionally strong communication skills across all levels.
    • Self-driven and proactive team member with a propensity to collaborate across functions and service lines.
    • Previous experience working with onshore teams would be desirable but not essential and working knowledge of Adobe creative cloud is a big plus.
    • Advanced knowledge of CRM software like , Pardot, Eloqua.
    • Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates and advanced knowledge of MS Office. Suite.
    • Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
    • Undertake , Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
    • Develop and executes campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in , Pardot application – having taken the time to understand the campaign objectives.
    • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
    • Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
    • Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
    • Define and implement new marketing automation methodologies that will maximize efficiency.
    • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites.
    • Effectively collaborate with colleagues and CRM/Demand Generation Operations.

    Primary Skills

    • Clarity of thought and ability to negotiate ambiguity.
    • Should have experience in Marketing Automation tools preferably Pardot/ Marketo/ Eloqua & CRM- Salesforce.

    Secondary Skills

    • Develop and maintain long-term data strategy and work in tandem with stakeholders.
    • ·Maintain database integrity and synchronization of marketing systems.
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