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    Activation Manager - Ahmedabad, India - Zydus Wellness

    Zydus Wellness
    Zydus Wellness Ahmedabad, India

    1 week ago

    Default job background
    Restaurants / Food Service
    Description

    Key Accountabilities/ Responsibilities

    • Lead on ground activations for all Zydus Wellness brands
    • Develop comprehensive framework to successfully build activation as critical pillar for driving brand growth
    • Identify avenues of connecting to consumers on ground to increase brand visibility and drive trails/awareness
    • Bring innovation in activation mechanics, making Zydus Wellness best-in-class in our categories
    • Build calendar for activity & program in line with business & brand objective
    • Collaborate with internal teams in planning/implementing effective activation programs, Example: School contact program, College activation, Mall activations Consumer connects, On ground visibility
    • Identify opportunities to improve consumer experience and optimizing cost by finding the right partner
    • Responsible for managing agencies starting from briefing to delivery of activation campaigns
    • Ensure execution of plans and evaluation of competition
    • Monthly/Quarterly review with internal stake holders
    • Manage & supervise activations closely to ensure seamless operations

    Educational Qualifications

    • Graduate in any discipline with an MBA in Marketing

    Experience (Type & Nature)

    • years of professional experience
    • Must have consumer activation experience and on ground activation experience

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