Avp Growth - Gurgaon, India - Posterity Consulting

Posterity Consulting
Posterity Consulting
Verified Company
Gurgaon, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter


Description
Haryana

India's Leading Test Preparation Company

Business Administration


Job Overview:

AVP Growth & Marketing


Job Summary:

**Location:
- ** Gurgaon

**Role:
- ** AVP Growth


Role


The role is responsible for driving key growth initiatives, measuring marketing performance, and using key levers to drive business growth.


Responsibilities

  • Execute datadriven growth & marketing campaigns focusing on key metrics, marketing funnel, and acquisition costs.
  • Identify growth levers, and plan marketing activations
  • Monitor and optimize funnel performance including liaising with business and sales teams, and calling teams.
  • Report key funnel metrics including acquisition costs, spends, and conversions across channels.
  • Drive partnerships with external stakeholders for profitable growth.
  • Work with multiple stakeholders to implement crossfunctional marketing campaigns.
  • Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of marketing campaigns.
  • Suggest new features/product innovations whenever necessary based on an understanding of data and user behavior.

Requirements:


  • Should have relevant experience in Growth Marketing/Digital Marketing with minimum 8+ years of experience
  • Strong understanding and prior experience in digital marketing, communications, and content marketing.
  • Experience building effective multichannel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
  • Master's degree in management or BS/B.Tech or equivalent experience from a toptier college
  • Preferably worked at a fastgrowing consumer internet startup
  • Must be datadriven with strong problemsolving and analytical skills
  • High degree of ownership in taking things to completion
  • Ability to multitask and work on a diverse range of requirements
  • Excellent communication skills with the ability to handle complex negotiations
  • We are looking for a marketing leader to accelerate the core growth metrics.

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