Avp Growth - Gurgaon, India - Posterity Consulting
Description
HaryanaIndia's Leading Test Preparation Company
Business Administration
Job Overview:
AVP Growth & Marketing
Job Summary:
**Location:
- ** Gurgaon
**Role:
- ** AVP Growth
Role
The role is responsible for driving key growth initiatives, measuring marketing performance, and using key levers to drive business growth.
Responsibilities
- Execute datadriven growth & marketing campaigns focusing on key metrics, marketing funnel, and acquisition costs.
- Identify growth levers, and plan marketing activations
- Monitor and optimize funnel performance including liaising with business and sales teams, and calling teams.
- Report key funnel metrics including acquisition costs, spends, and conversions across channels.
- Drive partnerships with external stakeholders for profitable growth.
- Work with multiple stakeholders to implement crossfunctional marketing campaigns.
- Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of marketing campaigns.
- Suggest new features/product innovations whenever necessary based on an understanding of data and user behavior.
Requirements:
- Should have relevant experience in Growth Marketing/Digital Marketing with minimum 8+ years of experience
- Strong understanding and prior experience in digital marketing, communications, and content marketing.
- Experience building effective multichannel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
- Master's degree in management or BS/B.Tech or equivalent experience from a toptier college
- Preferably worked at a fastgrowing consumer internet startup
- Must be datadriven with strong problemsolving and analytical skills
- High degree of ownership in taking things to completion
- Ability to multitask and work on a diverse range of requirements
- Excellent communication skills with the ability to handle complex negotiations
- We are looking for a marketing leader to accelerate the core growth metrics.
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