Social Media Executive - Bengaluru, India - Yashram Lifestyle Brands Pvt. Ltd.

Deepika Kaur

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Deepika Kaur

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Description

About Our Company
At Yashram Lifestyle Brands, we are inspired to solve real life vulnerabilities faced by people. Our brands, products, innovations and inventions are all a result of our passion in improving quality of life. Our invention 'Period Panty' dates back to 2007 and is patented in India & USA. Our unique products have earned us satisfied customers across the globe.


We are in a high growth phase and building a team that works with high integrity, ownership and a never-give-up attitude.


Our brands:

Morph is India's most loved maternity and nursing wear brand. We continuously innovate in this space for the comfort and safety of new mothers.

Adira is a fun and practical intimate brand for girls, teens and ladies with innovations. To name a few, are India & USA Patented period panties, support bras for growing girls and more.

Incontinence Underwear For people who suffer from light urine leakage problems.


How To Tell Your Child, is a social initiative of Yashram Brands where we help parents, schools & communities fight child sexual abuse.


Key Responsibilities:


  • Personal brand building focus, monitor SEO and web traffic metrics
  • Oversee daytoday management of campaigns and ensure brand consistency
  • Facilitate scaling personal brand awareness through various social media channels
  • Supervise all aspects of social media interaction between customers and the brand, and ensure a positive customer service experience
  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube and LinkedIn
  • Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
  • Connecting to the brand and potential target audience across various social networking platforms.
  • Sharing all the important information and links via social media.
  • Staying up to date with the latest trends across all the social media networks.
  • Adhering to all the guidelines before publishing on social media.
  • Devising insights reports after gathering insights and feedback from social media sites.
  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives, report on ROI and targets to increase brand awareness and increase customer engagement
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Act as a single point of company contact for Clients. Build and maintain existing client relationship.
  • Tracking records of the followers and maintaining a list of the same.
  • Develop social influencer relationships and run influencer campaigns across all media
  • Create engaging multimedia content across multiple platforms
  • Form key relationships with influencers across the social media platforms
  • Manage and facilitate social media communities by responding to social media posts and developing discussions
  • Monitor, track, analyze and report on performance on social media platforms using native monitoring platforms e.g. Facebook insights, Google Analytics, etc.

Qualifications required:


  • 12 years of Social Media Management experience and Graduate Degree, preferably in mass media, advertising, journalism.
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
  • Knowledge and understanding of social media networking platforms.

Salary:
₹15, ₹20,000.00 per month


Schedule:

  • Day shift

Ability to commute/relocate:

  • Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

Education:


  • Bachelor's (preferred)

Experience:


  • Social media marketing: 1 year (required)
- total work: 1 year (required)


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