Digital Marketing Executive - Delhi, Delhi, India - Roadcast Tech. Solutions Pvt. Ltd.

Roadcast Tech. Solutions Pvt. Ltd.

Verified Company

Delhi, Delhi, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Responsibilities:

Provide thought leadership and perspective for creating a highly impactful Accurate Brand engagement with potential and existing customers.
Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Proven working experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Ad words campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and datadriven thinking Uptodate with the latest trends and best practices in online marketing and measurement
Territory planning ability to identify & prioritize opportunities.
Knowledge of emerging solutions
Proven ability to articulate to potential customers the business value of an investment.
Create contingency plans to meet defined objectives. Lead and drive social media marketing team KPIs. Providing strategic support on both daytoday and longterm initiatives.
Proven ability to work under pressure and deal with ambiguity.