Content Writer - Mumbai, Maharashtra, India - The 4P Solutions

The 4P Solutions
The 4P Solutions
Verified Company
Mumbai, Maharashtra, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Position Identification:

Designation - Content Strategist

Department - Content


Organisational Relationships:

Reporting to - Content Head

Direct Subordinates - Content Team, CS team, Design team, BD Team, Social Media team

External Relationships - Clients, Points of Contact, Associates


Purpose of the Job:


  • Content Strategists are responsible for planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and needs.
  • The strategist's primary responsibility is carefully crafting a content strategy that adheres to and sets out to achieve corporate goals through content that informs, entertains, inspires, and engages prospective consumers.
  • Managing the Content Team and associate writers to ensure the content delivery is on time and of superior quality meeting the planned strategy expectations.

Key Result Areas:


  • Accuracy of research.
  • Meeting deadlines and ensuring timely delivery of rich content.
  • Cumulative team performance
  • Content Quality
  • Impact of Content on client's performance

Principal Tasks & Responsibilities:


  • Strategise and create content that motivates, inspires, educates, informs, sells, and provides information across various digital platforms.
  • Create learning opportunities for the team to transform strategy creation.
  • Work closely with client servicing, search engine optimisation, social media marketing, and graphic designing teams to produce content that adheres to the strategy and generates results.
  • Perform exhaustive research to gain indepth knowledge of all customer personas, consumer thoughts and trends.
  • Strategise content buckets and subbuckets.
  • Oversee writing style and tone for all content, including Social Media Content, SEO blogs, Presentation Decks, etc.
  • Develop content governance guidelines for tone, style, and voice for newer projects and ensure they are followed.
  • Develop editorial strategy so content is consistent across all delivery platforms.
  • Conduct periodic content audits, tracking content results and calculating ROI.
  • Analyse content marketing strategy to evaluate whether it's working or not.
  • Use editing, content management, and creative skills to publish and edit content across various digital platforms.
  • Work on various projects across a rich spectrum of market sectors and geography.
  • Create and execute storytelling opportunities with content writers, designers, video content creators, photographers, and illustrators to deliver unique project narratives.
  • Embrace challenges and inspire new ways of thinking.
  • Identify customers' needs and recommend new gaps in the company's content.
  • Become an influencer who impacts the company and industry by producing digital content.

Job Types:

Regular / Permanent, Full-time


Salary:

₹180, ₹300,000.00 per year


Schedule:

Day shift


Experience:

Google Ads: 2 years (preferred)

Social media marketing: 2 years (preferred)


Language:

Hindi (preferred)

English (preferred)


Job Types:

Full-time, Permanent


Salary:

₹15, ₹25,000.00 per month


Benefits:


  • Provident Fund

Schedule:

  • Day shift

Experience:

Content Writing: 1 year (preferred)
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