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    Digital Marketing Manager - new delhi, India - Pulp Strategy

    Pulp Strategy
    Pulp Strategy new delhi, India

    4 hours ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Overview

    To drive strategy, planning, execution, and performance for all paid digital media, ultimately building brand awareness, generating website and store traffic, and deepening customer engagement.

    Responsibilities


    • Lead the strategy, development, execution and optimization of paid digital efforts, including display, affiliate mobile, video, social and SEM


    • Lead and own strategies that drive high-quality traffic to website/store and ultimately convert to units


    • Continue to build in-house media buying capabilities across social, display and video


    • Prove out efficiency and effectiveness of in-house media buying


    • Partner with retail, e-commerce and direct channels to align digital marketing campaigns against channel specific business objectives.


    • Identify opportunities for applying new technologies, digital products and services to online campaigns


    • Own digital marketing budget, allocations, forecasting, results and reporting


    • Closely align with the traditional and website leaders to ensure the cross functional plans provide optimal business results


    • Utilize media analytics and tools to maintain and/or develop effective reporting standards


    • Drive development and management of co-marketing / Impact media / and co-branded partnerships


    • Manage and develop a digital media team to achieve excellence through high performance initiatives, goals and partnerships


    • Stay abreast of new digital media trends and the overall digital environment.

    Qualifications


    • Minimum 8-10 years of progressive digital marketing experience required. Digital agency experience preferred


    • Bachelor's degree required, MBA preferred


    • Track record of delivering multifaceted digitally driven campaigns from strategy through execution


    • Proven expertise for building a digital buying team


    • Proven track record of managing the media planning and strategy for a large account


    • Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs


    • Proven expertise of b2b lead generation


    • Creative thinker and innovator


    • Collaborative leader working in highly integrated team environment


    • Exceptional relationship building and people management skills as well as the ability to prioritize, multitask, focus, lead, influence and delegate while working in fast-paced and demanding situations.


    • Strong written and verbal communication skills required


    • Must have strong consumer understanding skills, ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers


    • BS/BA required, MBA preferred

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