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    Associate Manager - Hyderabad, India - PepsiCo

    PepsiCo
    PepsiCo Hyderabad, India

    1 week ago

    Pepsico background
    Full time
    Description
    Overview

    This role will be responsible in all perfect digital store activities such as developing a Digital Picture of Success across sub-channels with defined, aligned and trackable KPIs via tools such as eFundamentals. This role will also support with the analytics behind eComm channel segmentation & prioritization and shopper value offer generation where execution guidelines across shopper touchpoints are developed Availability, visibility & Content. There is a requirement to support in UX testing to ensure the picture of success developed will drive Pepsico on shelf execution leading to sales and share growth.

    Responsibilities
  • Educate key stakeholders and implement Perfect Digital Store execution best practices across designated customers.
  • eComm channel segmentation & prioritization analytics utilizing multiple data sources & consolidation into a clear recpmmendation.
  • Assortment analytics diagnosis & recommendation of HERO skus.
  • Build execution guidelines for critical shopper touchpoints – Availability, Visibility & Content through eFundamental analytics & integrating Global best practice playbooks.
  • Periodic execution KPI tracking via eFundamentals with recommendations to feed into eComm commercial, DX & perfect store teams as part of customer meetings & strategy builds.
  • Leading UX research and tests to inform picture of success and digital shelf opportunities.
  • Develop eComm Picture of success for sub-channels eGrocery by integrated Perfect Digital Store best practice, UX recommendations across content, merchandising etc.
  • Utilise eFundamentals to track Picture of Success compliance vs aligned target.
  • Leading UX research and aligning test and learn roadmap with x-functional GBS & Sector teams to inform picture of success and digital shelf opportunities.
    • Qualifications
  • eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion.
  • Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset.
  • Strong experience in execution tracking data tools eFundamentals and sales data providers , IRI etc.
  • A track record of delivering results in complex, multi-stakeholder and fluid environments.
  • Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to address business questions in a robust way that translates to simple outputs.
  • Proficient with Power Point and Excel.
  • Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets.
  • Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions.
  • Bachelor's Degree in any discipline.
  • Excellent communication skills and proficiency in English language
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