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    Head Retail Marketing and VM - kolkata, India - Michael Page

    Michael Page
    Michael Page kolkata, India

    3 weeks ago

    Michael Page background
    Description
  • Work closely with senior stakeholders
  • Opportunity to fast-track career growth

    • About Our Client

    Our client is an ethnic wear brand founded in 1999. They specialize in Ethnic wear.

    Job Description

  • Retail Marketing

    • Understand consumer journey and highlight interventions to inspire, attract and convert and bring back customers

    Rollout campaign in-stores basis commercial annual calendar via window communication, POSM, digital screens etc. for all store types across tiers of cities, national and international markets
    Retail Customer Experience

    Create a standardised retail customer experience for all brands

    Bring alive retail CX via rolling out immersive experiential elements like in-store radio, brand fragrance, new technology elements like QR, AR etc to put shoppers in buying mood. Standardize elements across franchise partner stores to offer a uniform brand experience
    Measure Retail CX impact on sales and drive improvements

  • Retail Media Network(RMN):

    • Evaluate retail media network touchpoints across store types and standardize their role and communication
    Explore opportunities to promote partner brands and monetize wherever possible

  • Consumer Promotions

    • Evaluate consumer offers and promos(EMI's, cashbacks, credit card points redemption, gift card etc.) basis commercial calendar, identify partner brands, construct proposition, pilot in a few stores and roll them nationally to attract and convert customers

  • Visual Merchandising

    • Develop retail store identity for new concepts, store design, shop in shops etc
    Plan, create and execute overall visual merchandising strategy. Design appealing merchandise displays in order to attract & convert visitors in the store
    Design various window displays, signs and promotions displays
    Test different visuals across digital screens, lit boxes, banners and see which ones to roll out basis effectiveness

  • Others

    • Communicate with cross-teams such as Merchandising and Projects for strategy, opportunities and initiatives
    Identify and track key KPIs, RoI reports. Manage budget, collaborate with partners
    Keep abreast with industry and market trends

    The Successful Applicant

    10+ Years experience in Retail Apparel Industry
    - Well versed with Retail Marketing and Visual Merchandising
    - Managing a team of 6-7 people

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