Brand Strategist - Bengaluru, India - HeadSpin
Description
About Us
About the Role
We're on the lookout for an event manager to help our team with the logistics that go into planning and hosting HeadSpin's global events program — from webinars to trade shows to our proprietary conference Converge — to help build pipeline and drive brand awareness.
As an Event Manager, you will assist the events function by researching and coordinating which conferences and events we should attend and host, strategizing and executing marketing activities to drive attendance and build HeadSpin's brand at these events, and help with coordinating logistics before and during these events.
What You'll Do
- Strategic thinker in brand promotion what events would we participate in based on the product niche.
- Research and qualify relevant conferences and 3rdparty events in close coordination with the rest of marketing and sales teams to align with overall company goals and budgets
- Collaborate and work with partners to plan and execute brand awareness and lead gen events.
- Collaborate and work with key stakeholders across the Marketing team to align goals and execute marketing activities to increase attendance and impact
- Manage events calendar and produce event sheets to coordinate aspects of each events — agenda, timelines, suppliers, giveaways, booth logistics, passes, staffing
- Produce virtual and inperson events from conception and completion, including but not limited to setup and monitoring trade show service orders (electrical, internet, furniture, AV), handling vendors, maintaining guest lists, sending invites
- Provide (remote if needed) support for webinars and onsite events, including introducing speakers and handling logístical tasks of shipments, registrations, booth ordering, team prep, booth setup and takedown
- Conduct postevent debriefs and evaluate event results against goals, identify learnings and areas for improvement
- Assist with lead import and followup process after events to ensure they are imported accurately and followedup appropriately by Sales
What You Need
- 10+ years experience with B2B event management experience including proprietary events, tradeshows/conferences, and virtual events/webinars
- Proficient in the endtoend event management from conception to completion — 3rdparty suppliers management, logistics and AV requirements, webinar platforms managements, demo setup, audience acquisition, sales engagement and followup
- Excellent time management and project management skills with proven ability to successfully manage multiple projects with different priorities and stakeholders
- Ability to think creatively and bring innovative ideas to the table to support event marketing efforts
- Excellent communication skills — both written and oral, comfort with public speaking
- HubSpot knowledge preferred
- To be both a strategist and an executioner and own the events vertical.
- Bachelor's degree or equivalent work experience in Marketing, Business, Communications, or relevant field of study
- Global event management experience preferred
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