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    Marketing Manager - Ahmedabad, India - Gopani Product Systems Pvt Limited

    Gopani Product Systems Pvt Limited
    Gopani Product Systems Pvt Limited Ahmedabad, India

    6 days ago

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    Description

    Job Role : Marketing Manager

    Location: Ahmedabad

    Objective

    The Marketing Manager is responsible for developing and executing the company's marketing strategy, managing branding efforts, and driving lead generation through various marketing activities. The role involves collaboration with internal teams and external resources to achieve business goals and ensure customer success.

    Key Responsibilities

    1. Marketing Strategy

    Design and develop a comprehensive marketing strategy aligned with the company's goals and targets

    Prepare detailed marketing plans and budgets

    Ensure effective execution of the marketing strategy

    2. Branding

    Gain a deep understanding of Gopani's brand identity and values

    Manage and maintain consistency in physical collaterals, including catalogs, case studies, and merchandise (uniforms, gifting, cards, exhibitions, conferences, and other branding opportunities)

    Oversee digital collaterals, such as websites and social media pages, ensuring consistent branding and messaging

    3. Marketing Activities and Execution

    Identify and prioritize marketing activities based on the overall strategy

    Plan and coordinate with internal teams and external resources to execute marketing activities effectively

    Develop and manage budgets for all marketing expenses, tracking key parameters such as Customer Acquisition Cost (CAC), Cost per Lead (CPL), and Return on Investment (ROI)

    4. Performance Marketing & Lead Generation

    Develop and implement sustainable organic and paid marketing campaigns to generate leads from relevant platforms

    Monitor and analyze lead generation efforts, ensuring proper distribution within the team and tracking conversion rates

    5. Customer Success

    Collaborate with the customer success team to understand business goals and objectives

    Utilize workflows and marketing collaterals to support customer success initiatives

    6. Advanced Analytics

    Set clear goals and plan activities for marketing campaigns

    Define key performance indicators (KPIs) to measure success

    Allocate budgets for marketing expenditures

    Execute marketing campaigns and track progress

    Monitor expenses and analyze the impact of marketing efforts (CAC, CPL, Cost per conversion, Business Impact, etc.)

    Continuously evaluate and optimize marketing strategies based on data-driven insights

    Requirements

    Bachelor's degree in Marketing, Business Administration, or a related field

    Proven experience in marketing management, preferably in a similar industry

    Strong understanding of branding, digital marketing, and customer success principles

    Excellent project management and organizational skills

    Proficiency in data analysis and interpretation

    Strong communication and leadership abilities

    Familiarity with marketing automation tools and CRM systems ( Zoho / Hubspot etc )

    B2B marketing Experience

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