- Acting as our in-market authority on The Macallan brand and whisky category by conducting whisky tastings and hosting unique brand experiences
- Supporting the planning and execution of experiential events
- Representing The Macallan at priority media, consumer and trade events
- Influencer engagement in Delhi and beyond
- Delivering bespoke education and building elevated brand confidence within priority trade accounts, inspiring brand advocacy and ensuring front of mind presence
- Working with the local Marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives
- Experience working with luxury brand(s) and their clientele
- Socially connected with Influencer communities in key market, as well as advanced social media skills (Facebook, Instagram etc)
- Category, brand and portfolio strategy expertise
- High net worth individual interaction and influence methods
- Inspiring public speaking and presentation skills
- Strong influencing and negotiating skills
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Brand Ambassador - Mumbai, India - Edrington
Description
Position Summary
The Macallan Brand Ambassador's role in Mumbai, India is to engage and build strategic partnerships with top influencer groups, consumers and media, by bringing The Macallan "world" to life. They are required to inspire, educate, and recruit these audiences with unique and impactful experiences. As a secondary focus, The Macallan Brand Ambassador supports major brand initiatives, and helps deliver targeted portfolio performance and trade education in priority accounts.
Job Description
The Brand Ambassador is the face of The Macallan brand in Mumbai and responsible for the education and engagement of consumers, influencer groups, media and internal/external stakeholders including local strategic partner. They will help to drive an increase in The Macallan's 'salience', as measured by established tracking tools.
Skills and Experience
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.
Application Closing Date: 9th May 2024
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