- Design and execute the content marketing strategy to support organizational goals for increasing brand awareness and differentiation. Conceive and execute a content calendar for all external facing channels
- Analyze market trends and customer pain points to create unique point of views, thought papers and blogs across solution spaces. Collaborate closely with product strategy, product management to ensure narratives are contemporary and insightful.
- Work with group heads and senior SMEs to create media bylines capturing our perspectives on key themes being deliberated in the industry. Work with field marketing and PR agencies to ensure publication on right platforms.
- Work with industry bodies to jointly publish industry leading research reports.
- Work with a council of bankers to develop actionable point of views on key industry topics.
- Work with SMEs and client / prospect bankers to produce multi-media led though leadership asssets
- Work closely to nurture internal SMEs as thought leaders in their respective spaces, ensure a regular and impactful content calendar for them.
- Work with respective promotion channel owners for outreach campaigns around content assets and ensure quality brand engagements.
- Ensure all content assets meet established brand guidelines and align with the overall brand messaging
- Work in close collaboration with digital team to drive traffic to Finacle's website, blogs and social channels
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
- Measure content marketing metrics. Drive continuous improvement across content marketing KPIs with improvement in strategy and execution
- Product management skillset in banking technology
- Ability to build strategic perspective and influence at senior level
- High impact communication across multiple formats: Full professional proficiency in English (able to use the language fluently and accurately on all levels pertinent to professional need)
- Thorough understanding of content-led brand development principles, frameworks, techniques and best practices
- Ability to build collaborative partnerships: Work with various internal and external stakeholders to drive effective content strategy
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Product Content Specialist - Bangalore Urban, India - Infosys Finacle
Description
Product Thought Leadership Lead – Infosys Finacle
Infosys Finacle
Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks engage, innovate, operate, and transform better to scale digital transformation with confidence. Finacle solutions address the core banking, lending, digital engagement, payments, cash management, wealth management, treasury, analytics, AI, and blockchain requirements of financial institutions. Banks in over 100 countries rely on Finacle to help more than a billion people save, pay, borrow, and invest better.
Visit for more details.
Marketing at Infosys Finacle
The marketing function is focused on building brand awareness and positively changing perception, growing pipeline and increasing conversion rates.
Role scope
· Product Thought Leadership Lead
· Base location: Bangalore, India
Key Responsibilities
Knowledge / Skills Required
· Ability to understand technical information. Experience in banking technology writing is an added advantage.
· Creative streak: Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the technology solution elements