Marketing Fresher - Tiruchchirappalli, India - Vcatapult recruitment solutions

Vcatapult recruitment solutions
Vcatapult recruitment solutions
Verified Company
Tiruchchirappalli, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Position:
Marketing Executive

Experience: 1 To 2 Years (Fresher)

Salary :10000 To 20000

Location:
Trichy


As a Marketing Executive in the Fast-Moving Consumer Goods (FMCG) sector, your role is crucial in driving brand awareness, promoting products, and ultimately increasing sales.

Here are key responsibilities and strategies you might consider:

-
Market Research:


  • Stay informed about market trends, consumer behavior, and competitor activities.
  • Conduct regular market research to identify opportunities, threats, and consumer preferences.
-
Brand Management:


  • Develop and execute effective brand strategies to enhance brand equity.
  • Ensure consistency in brand messaging across all channels.
-
Product Launches:


  • Plan and execute successful product launches, considering target demographics and market demand.
  • Develop marketing campaigns that highlight unique selling points and benefits.
-
Digital Marketing:


  • Leverage digital platforms for advertising, social media marketing, and ecommerce.
  • Optimize online presence to reach a wider audience and engage with customers.
-
Traditional Marketing:


  • Utilize traditional marketing channels such as television, radio, and print to reach a diverse audience.
  • Implement effective and memorable advertising campaigns.
-
Promotions and Campaigns:


  • Plan and implement promotional activities, discounts, and special offers to drive sales.
  • Create engaging marketing campaigns that resonate with target consumers.
-
Customer Relationship Management (CRM):


  • Implement CRM strategies to build and maintain strong relationships with customers.
  • Collect and analyze customer feedback to improve products and services.
-
Distribution and Retail Support:


  • Work closely with the sales team to ensure effective product distribution.
  • Provide support to retailers through promotions, instore displays, and pointofsale materials.
-
Budget Management:


  • Develop and manage marketing budgets efficiently.
  • Monitor and analyze the ROI of marketing campaigns to optimize future spending.
-
Collaboration and Cross-functional Communication:


  • Collaborate with other departments, such as sales, supply chain, and product development.
  • Communicate effectively with team members and stakeholders to align marketing strategies with overall business goals.
-
Analytics and Metrics:


  • Use data analytics to measure the success of marketing campaigns.
  • Adjust strategies based on key performance indicators (KPIs) and market feedback.
-
Stay Updated on Industry Regulations:

  • Be aware of and adhere to relevant industry regulations and standards.
  • Willing to Travel Person

Job Types:
Full-time, Permanent


Salary:
₹10, ₹20,000.00 per month


Benefits:


  • Health insurance
  • Provident Fund

Schedule:

  • Day shift
  • Morning shift

Supplemental pay types:

  • Performance bonus
  • Yearly bonus

Work Location:
In person
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