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    Titan - Marketing Manager - Zoya (6-10 yrs) - Bangalore, India - iimjobs

    iimjobs
    iimjobs Bangalore, India

    1 week ago

    Iimjobs background
    Full time
    Description

    Position Title :
    Marketing Manager- Zoya

    Education :
    MBA from a premiere college

    Relevant Experience : 5-6 years of brand communication experience in Fashion& Lifestyle Industry


    Job Details:

    • Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for Zoya
    • Establishing Zoya as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community for the same through social media, PR
    • Content ideation, creation and execution
    IP ideation, creation and execution for brand

    • Brand Custodian
    • Brand roll out at touch points creating guidelines, ensuring Retail collateral creation and support Direct Marketing / Performance marketing creatives support
    • Identifying relevant platforms and channels for brand and growing these platforms and channels
    • Identifying new agencies, partners maintaining relationships and negotiating costs
    • Customer insighting to bring in relevant inputs for business
    • Managing Brand Budgets