Marketing Executive - Calicut, India - brand swamy

brand swamy

Verified Company

Calicut, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Responsibilities:

Develop Marketing Strategies: Collaborate with the marketing team and hospital management to develop comprehensive marketing strategies aimed at promoting eye care services and increasing patient engagement.
Content Creation: Create engaging content, including blog posts, articles, and visual assets, to educate and inform patients about eye health topics and hospital services.
Brand Management: Maintain brand consistency across all marketing materials and channels, ensuring adherence to the hospital's brand guidelines and messaging.
Event Planning: Coordinate promotional events, workshops, and seminars to raise awareness about eye health issues and showcase the hospital's expertise and services.
Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for growth in the eye care market.
Relationship Management: Build and maintain relationships with key stakeholders, including patients, healthcare professionals, referring physicians, and community organizations, to drive patient referrals and partnerships.
Advertising Campaigns: Plan and execute advertising campaigns through print, radio, television, and other media channels to reach target demographics and increase brand awareness.
Analytics and Reporting: Monitor the performance of marketing campaigns, track key performance indicators (KPIs), and generate reports to evaluate the effectiveness of marketing efforts and make datadriven decisions.
Compliance: Ensure compliance with healthcare regulations and ethical guidelines governing marketing practices in the healthcare industry.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 1 year of experience in marketing roles within the eye hospital or healthcare industry is mandatory.
Strong understanding of marketing principles, techniques, and tools, with a focus on healthcare marketing.
Excellent communication, writing, and presentation skills.
Creative thinking and problemsolving abilities.
Ability to work independently, prioritize tasks, and meet deadlines in a fastpaced environment.

Salary:
₹15, ₹20,000.00 per month

Schedule: