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    Senior member - Bengaluru, India - EdgeVerve

    EdgeVerve
    EdgeVerve Bengaluru, India

    Found in: Appcast Linkedin IN C2 - 3 hours ago

    Default job background
    Technology / Internet
    Description

    Job Description:

    In this position, the person will be responsible to plan, implement, manage, and optimize multiple global digital campaigns for EdgeVerve's key AI and Automation products. Will be working with multiple Internal stakeholders and the central goal will be to run campaigns to drive and show growth in performance driven KPIs. This role will demand you to work in a fast-paced environment, ready to quickly adapt and respond to a competitive Industry landscape. The person should have a minimum 6 to 8 years of hands-on experience of managing digital campaigns.

    Digital Campaigns


    • Understand the campaign objective and brief, suggest, and plan the right media mix to achieve desired targets. Plan and run multiple digital campaigns and optimize for the optimum impact and conversions across the marketing funnel.


    • Have a hands-on approach to manage campaigns across LinkedIn, SEM and Display and more. Measure all aspects to reach out to the right target audience across the globe.


    • Continuously monitor campaigns, analyze data, performance, patterns and make improvements on campaign assets (landing page, ad copies, keywords, creatives and more) as required. Identify potential gaps in the customer journey and work in sync with the team to drive results.


    • Hands on experience with LinkedIn campaign manager and Google ads platforms.


    • Maintain the expected cost per lead and conversion, optimize campaign budget across mediums.


    • Experience in handling a team and external vendors.


    • Collaborate and provide digital campaign support to Brand and GTM teams for their initiatives.


    • Prior experience with ABM platforms like demandbase, 6sense could be an added advantage

    Website & SEO


    • Leading a team of web developers and SEO resources.


    • Understand website analytics and SEO and lead the in-house team to optimize the same as required.


    • Work with brand and product marketing teams to ensure the right messaging is displayed across the website.


    • Provide insights and make recommendations to continuously improve performance for customer engagement and demand generation.


    • Experience with Adobe Analytics, GA4, MS Clarity, Google Search Console analytics tools.

    Social Media


    • Guide the social media associate in maintaining the EdgeVerve social media channels


    • Ensure seamless cooperation of social media team with copywriter and designer resources to conceptualize, create and deliver strong social media posts.


    • Experience with social media tools (e.g., Meltwater, Sprinklr, Hootsuite, etc.); knowledge of Sprinklr is a plus

    Preferred traits:


    • Deep understanding of Website backend, SEO, and MarTech in the digital space


    • Should be articulate and a quick learner


    • High energy and Execution oriented


    • Demonstrate organizational skills, flexibility and ability to produce results in a fast-paced environment


    • Good sociability and networking skills


    • Excellent written, verbal communication skills and good presentation skills


    • Highly creative should contribute extensively in creating campaigns


    • Work very closely with the GTM function

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