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    Manager - Growth Marketing - Bengaluru, India - Navi

    Navi
    Navi Bengaluru, India

    1 week ago

    Default job background
    Accounting / Finance
    Description
    About Navi


    Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold.

    Navi's mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences.

    Founders:
    Sachin Bansal & Ankit Agarwal

    Know what makes you a "Navi_ite" :

    • Perseverance, Passion and Commitment
    • Passionate about Navi's mission and vision
    • Demonstrates dedication, perseverance and high ownership
    • Goes above and beyond by taking on additional responsibilities
    • Obsession with high quality results
    • Consistently creates value for the customers and stakeholders through high quality outcomes
    • Ensuring excellence in all aspects of work
    • Efficiently manages time, prioritizes tasks, and achieves higher standards
    • Resilience and Adaptability
    • Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility

    Location:
    Bangalore, India


    Key Responsibilities:

    • Create and implement a digital marketing strategy to drive acquisition, awareness, traffic, leads and conversions.
    • Experience in Performance Marketing. Handle Acquisition & remarketing via Google(App Marketing & Search), Facebook, Affiliates, Partnerships, Programmatic etc.
    • Customer Relationship Management across all the channels(PNs, Email, SMS, RCS, WhatsApp, Inapp widgets) & touch points in the user's lifecycle to increase engagement, cross sell new products & generate incremental revenue.
    • First principle framework for LTV maximization while maintaining user engagement & control fatigue. Back all recommendations with data.
    • Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as winback campaigns.
    • Work with data science, product, engineering & business teams to drive new features & framework implementation.
    • Monitor and report campaign performance and key success metrics.
    • Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
    • Coordinate with internal stakeholders for templates, creatives, and business approvals.
    • Run various A/B experiments to identify the best strategy & recommend overall portfolio optimisation.

    Qualifications:

    • 4+ years experience across Performance Marketing, Google & Facebook Ad platform, CRM, Moengage/Clevertap platforms, MMP, category management or marketing roles with a very good grasp on analytics, customer understanding & content.
    • Proven experience in marketing, with a track record of driving growth at scale;
    • Strong analytical skills and the ability to make datadriven decisions and measure impact / ROI; critical thinker with problem solving skills.
    • Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.
    • Adaptability to navigate the evolving marketing landscape and explore new trends and technologies.
    • Proven experience in managing and coordinating multichannel marketing campaigns (Setting up multichannel user journeys/ drip campaigns, etc.) is preferred.
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