Digital Marketing Analytics 12 to 14 Years mumbai - Mumbai, India - Capgemini

Capgemini
Capgemini
Verified Company
Mumbai, India

1 week ago

Deepika Kaur

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Deepika Kaur

beBee Recuiter
Description
Improving efficiency in digital marketing strategies and increasing ROI.

  • Challenging existing digital strategies and suggesting solutions with a competitiveadvantage.
  • Leading tool & platform integrations for analytics.
  • Understanding the overall digital landscape of the organization as well as that ofkey competitors.
  • Leading a team of web, SEO and social media analysts.
  • Benchmarking performance across all online channels.
  • Using methodical performance analysis to influence/support campaign strategies.
  • Evaluating tools and opportunities to automate benchmarking.
  • Overseeing the set up & implementation of Web site traffic tracking across allglobal & local sites.
  • Driving the development of custom dashboard for regular & precise reporting.
  • Reporting on key metrics, analyzing and interpreting trends.
  • Providing actionable insights based on the available analytical data.
  • Analyzing online user behavior, conversion data and user journeys.
  • Performing ROI analysis to evaluate efficiency and effectiveness of differentmarketing campaigns.
  • Working closely with the Group digital & branding team.
  • Collaborating with the technical/ development teams on specific projects/requirements.

Primary Skills:


  • Implementing measurement strategies aligned to marketing and business objectives.
  • Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for the Group.

Secondary Skills:


  • Collaborating with external partners such as agencies to assist with data collection and reporting.
  • Training and driving the analyticsenablement agenda among marketers.
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