- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- 5+ years of experience in marketing roles, with a focus on campaign management and digital marketing preferred.
- Strong written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.
- Proficiency in marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Creative thinking and problem-solving abilities.
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Marketing Specialist - Ghaziabad, India - Living Luxuries
Description
Company Description
SHEOWS is a 30-year-old NGO based in New Delhi, India. With 4 shelter homes across Delhi-NCR, U.P., and Haryana, SHEOWS is dedicated to providing shelter, food, and basic amenities to more than 500 abandoned and destitute elderly individuals. Our mission is to make a significant difference in the lives of these neglected elders by offering them a safe and caring environment where they can receive the love, care, and respect they deserve.
Job Title: Marketing Specialist
Job Summary: The Marketing Specialist is responsible for executing various marketing initiatives to promote products, services, or brands. This role involves collaborating with cross-functional teams to develop marketing strategies, create compelling content, and analyze campaign performance to drive business growth.
Key Responsibilities:
1. Marketing Strategy Development:
· Collaborate with the marketing team and other departments to develop comprehensive marketing strategies aligned with business objectives.
· Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
· Assist in defining target audiences and positioning strategies for products or services.
2. Campaign Planning and Execution:
· Plan and execute integrated marketing campaigns across multiple channels, including digital, social media, email, print, and events.
· Develop campaign briefs, timelines, and budgets, ensuring alignment with marketing objectives and brand guidelines.
· Coordinate with creative teams, agencies, and vendors to produce high-quality marketing materials and assets.
3. Content Creation and Management:
· Create engaging content for various marketing channels, including website, blog, social media, email, and advertising.
· Write copy for promotional materials, advertisements, product descriptions, and other marketing collateral.
· Manage content calendars, schedules, and distribution to ensure timely and consistent messaging.
4. Digital Marketing and Social Media Management:
· Manage digital marketing channels, including website, social media platforms, and email marketing campaigns.
· Monitor and analyze digital marketing performance metrics, such as website traffic, engagement, and conversion rates.
· Implement SEO strategies to improve online visibility and search engine rankings.
5. Analytics and Reporting:
· Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
· Prepare regular reports and presentations summarizing campaign results, insights, and recommendations for optimization.
· Support in the development of new donors. Build relationships with Trusts, Foundations, institutional donors, high profile and high net worth individuals
· Use data-driven insights to refine marketing strategies and tactics for continuous improvement.
6. Collaboration and Communication:
· Work closely with cross-functional teams, including sales, product management, and customer service, to align marketing efforts with business goals.
· Communicate marketing plans, updates, and results to internal stakeholders and external partners as needed.
· Foster a collaborative and positive working environment within the marketing team.
Qualifications:
