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    Social Media Strategist I 5 to 7 Years I Mumbai - Kolkata, India - Capgemini

    Capgemini
    Capgemini Kolkata, India

    21 hours ago

    Capgemini background
    Description

    Job Description

    • Playing a critical role in deploying digital thinking, tools and techniques in support of Capgemini's marketing priorities.
    • Be responsible for implementation of the digital marketing plan, end to end:
    • Strategy, planning and execution for the theme
    • Campaign management end to end (social media plan, content, etc.)
    • Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns.
    • Provide excellent service to marketing colleagues, helping them to make the most of our digital capabilities and channels.
    • Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats and technologies, to keep adding value.
    • Ensure governance of digital marketing practice.

    Primary Skills

    • 5-7 years of experience in digital/social marketing in a B2B environment – strategy, planning, execution, analytics and evaluation
    • Good understanding of social & digital trends in the space of digital campaign management, channel management and digital analytics
    • Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders
    • Strong understanding of LinkedIn campaign manager, Twitter ads, Google ads, Facebook ads
    • Good knowledge of content marketing focussed on creating, publishing, and distributing content on social channels
    • Experience in social advocacy tools like Sociabble will be useful.
    • Creativity and innovative approach, to keep adding value
    • Ability to effectively communicate information, ideas and messages in writing and verbally

    Secondary Skills

    • Good track record in working within a geographically dispersed team with a sound application of cultural sensitivity
    • An eye for detail and for accuracy
    • Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills
    • Ability to manage multiple projects across teams to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities
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