Proptiger - Assistant Manager - Performance Marketing - Gurugram, India - PropTiger

Description

Who we are...?

REA India is a part of REA Group Ltd


of Australia (ASX:
REA) ("REA Group"). It is the country's leading full stack real estate technology platform that owns and

In December 2020, REA Group acquired a controlling stake in REA India. REA Group, headquartered in Melbourne, Australia, is a multinational digital advertising business specialising in property. It operates Australia's leading residential and commercial property websites, and and owns leading portals in Hong Kong ) and China ).

REA Group also holds a significant minority shareholding in Move, Inc., operator of in the US, and the PropertyGuru Group, operator of leading property sites in Malaysia, Singapore, Thailand, Vietnam and Indonesia.

REA India is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home seeking journey all the way from initial search and discovery to financing to the final step of transaction closure.

It offers advertising and listings products to real estate developers, agents & homeowners, exclusive sales and marketing solutions to builders, data and content services, and personalized search, virtual viewing, site visits, negotiations, home loans and post- sales services to consumers for both buying and renting.

With a 1600+ strong team, REA India has a national presence with 24 offices across India with its corporate office located in Gurugram, Haryana.

• Founded in 2012 and acquired by REA India in 2017, is India's most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers.
• The company offers listings for new homes, resale homes, rentals, plots and coliving spaces in India. Backed by strong research and analytics, the company's experts provide comprehensive real estate services that cover advertising and marketing, sales solutions for real estate developers, personalized search, virtual viewing, AR&VR content, home loans, endtoend transaction services, and posttransaction services to consumers for both buying and is among India's leading digital real estate advisory firm offering a onestop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, leverages the power of information and the organisation's deeprooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process. helps homebuyers through the entire homebuying process through a mix of technologyenabled tools as well as onground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction.

Our Vision:
Changing the way India experiences property.


Our Mission:

To be the first choice of our consumers and partners in discovering, renting, buying, selling, financing a home, and digitally enabling them throughout their journey.

We do that with data, design, technology, and above all, the passion of our people while delivering value to our shareholders.

Our Culture:

• Culture forms the core of our foundation and our effort towards creating an engaging workplace that has resulted in REA India being ranked 3rd among the coveted list of India's Best 100 Companies to Work For in 2023 by the Great Place to Work Institute. REA India was also ranked in the top 25 workplaces in 2022 & 2021 and in top 50 in 2019. In addition, REA India was also recognized as Best WorkplaceTM in Building a Culture of Innovation by All in 2024 & 2023 and India's Best WorkplacesTM in Retail (ecommerce category) for the fourth time in 2024.

REA India is ranked 4th among Best Workplaces in Asia in 2023 and was ranked 55th in 2022, & 48th in 2021 apart from being recognized as Top 50 Best WorkplacesTM for Women in India in 2023 and 2021.

REA India is also recognized as one of India's Top 50 Best Workplaces for Millennials in 2023 by Great Place to Work

• At REA India, we believe in creating a home for our people, where they feel a sense of belonging and purpose. By fostering a culture of inclusion and continuous learning and growth, every team member has the opportunity to thrive, embrace the spirit of being part of a global family, while contributing to revolutionize the way India experiences property. When you come to REA India, you truly COME HOME
• REA India , , ) is an equal opportunity employer and welcomes all qualified individuals to apply for employment. We are committed to creating an environment that is free from discrimination, harassment, and any other form of unlawful behavior. We value diversity and inclusion and do not discriminate against our people or applicants for employment based on age, color, gender, marital status, caste, religion, race, ethnic group, nationality, religious or political conviction, sexual orientation, gender identity, pregnancy, family responsibility, or disability or any other legally protected status. We firmly strive to eliminate any barriers that may impede equal opportunities while also recognizing that specific job roles may require appointees to possess the necessary qualifications, skills, abilities to perform essential functions of the position effectively.

What does this role hold for you??

• We are looking for User focused, data driven marketers to design, implement and manage performance campaigns on Facebook & Instagram. The person should be open to leverage large data sets to create sophisticated advertising programs and closely coordinate with Technology team to roll them out.

The role's responsibilities include:

• Lead ROI driven paid advertising efforts on Facebook, compose relevant ad copy, create new campaigns, develop and implement A/B tests on copy and landing pages.
• Manage persona driven ads requirements with the help of content and creative team.
• Understand organization goals and how to maximize those measures of success through tactical strategies, technologies, and data analytics
• Developing strong internal relationships with our product management and technical establishments to drive customer experience and marketing improvements on Housing's Site/App
• Analyze data to monitor revenue performance and uncover areas for improvement
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Apply if you have:
An Engineering or a Postgraduate Degree with 2+ years' hands-on work experience of digital marketing

• An ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
• A proven experience in traffic generation, managing online advertising and search on behalf of an internet business in B2B/B2C space
• Consumer mindset to understand user experience, persona, personalized marketing
• Good analytical skills with a sound grasp of performance optimization strategies
• Good commercial acumen and should have owned minimum of 50 lakhs marketing budgets and revenue goals of significant scale
• Passion for metrics and quantitative analysis, and have the ability to turn analysis into actionable programs
• An ability to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs
• A strong drive for executing and delivering results. The person should be an ambitious selfstarter with excellent follow through skills to develop ideas independently and thrive in a fastpaced environment

Know more about us:

Visit our career websites at & and LinkedIn page to know more about our company culture, and gain insights into what makes us a Great Place to Work.

Want to dive into what we do? Visit our main websites for an in-depth look at &
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