Hiring for Digital Marketing Executive - Kolkata, India - Ivan Infotech Pvt Ltd
Description
Company DescriptionIvan is a family of professionals formed with passionate and dedicated thoughts, dreams and determination. We are an ultimate technology destination delivering 360° IT consulting solution, globally. Our list of recurring and loyal clientele portrays our capabilities in a best possible way.
We are looking for an experience Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Contact :
Job Description:
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
Qualifications:
Proven working experience of minimum 3 years in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaign
- Strong analytical skills and data driven thinking
- Five Days Working in a week
- Saturday & Sunday fixed off
- Ample scope for growth opportunities
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