- with different stakeholder teams to understanding web requests, identify the appropriate web KPI's to build reports, dashboards, and handle ad-hoc data pulls
- monitor, identify, and analyze key KPI's and trends and provide data-driven recommendations to improve user experience and site engagement rates
- and maintain SDR and report suites according to different sites and locales.
- knowledge on Marketing Channel Processing rules and able to setup calculated metrics inside Analytics tools.
- close with QA & Dev team to ensure professional delivery of technical implementations.
- dashboards, workspaces and ad-hoc reports showcasing present trends, progress rate against established KPI's, goals and lead generation activities.
- understanding on web analytics packages (Google Analytics/ Adobe Analytics) and familiarity with tag management systems (Launch/GTM)
- experience in implementing 3rd party or Marketing pixels such as Meta pixel, Google Tag, Linked-in tags etc.
- with Adobe Target – A/B, Multivariate testing platforms and methodology.
- experience of about 3-5 years in implementation of digital analytics and optimization solutions with a focus on Adobe / Google Analytics, Adobe Target
- with Tag management systems – DTM, Adobe Launch is must
- knowledge JavaScript, CSS, HTML and JQuery.
- in setting up Data-Layer format and working with front end development teams.
- in integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign)
- in working on Agile methodologies.
- project management, organization, and communication skills.
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Capgemini Bengaluru, India**Job Description**: · - Should have hands on experience in Adobe Target and would be responsible for helping to deliver and improve the end customer experience across client's digital channels, leveraging Adobe Target Platform · - Knowledge of overall Adobe Experience cloud solu ...
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Adobe Analytics - Bengaluru, India - KPMG India
Description
Role: - Adobe Analytics, India
Title: - Associate Consultant / Consultant
Location: - Bangalore
Introduction
KPMG is looking to recruit passionate, enthusiastic, customer & team focused Adobe / Google Analytics Consultant for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.
Primary Responsibility
Work with stakeholders to gather and understand unique business requirements and build customized solutions to meet their analytic and reporting needs with Adobe Analytics platform.
Desired Experience
Essential Skills to succeed
Exceptional team management and leadership skills
Ability to build strong business relationship with internal and external stakeholders.
Deep Passion, Perseverance & Grit coupled with an inquisitive, learning nature.
Strong verbal, written communication, data presentation skills,
Ability to effectively communicate with both business and technical teams
Self-driven and motivated personality working with a strong conviction to make things happen.
Preferred Certifications
Adobe Experience Cloud related certifications.