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    Performance marketing Specialist - Bhopal, India - TheConversions

    TheConversions
    TheConversions Bhopal, India

    2 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    We're seeking a results-driven Performance Marketing Specialist to join our dynamic marketing team. In this role, you'll be responsible for developing, managing, and optimizing our paid search campaigns across various platforms like Google, Facebook, Instagram, LinkedIn and Twitter. The ideal candidate will have a proven track record of success in PPC, a strong analytical mindset, and a passion for driving growth through digital marketing.

    Responsibilities

    • Develop, implement, and manage PPC campaigns across multiple search engines (Google Ads, Bing Ads, etc.) and social media platforms.
    • Conduct thorough keyword research, audience analysis, and competitive research to inform campaign strategies.
    • Create compelling ad copy, landing pages, and bidding strategies that maximize ROI.
    • Monitor campaign performance, analyze data, and implement optimization strategies to enhance results.
    • Generate detailed reports on campaign performance, identifying key insights and areas for improvement.
    • Stay up-to-date with the latest PPC trends, best practices, and algorithm updates.
    • Collaborate effectively with cross-functional teams, including design and content teams, to ensure alignment of campaigns.

    Qualifications

    • Bachelor's degree in Marketing, Business, or a related field.
    • 2-3 years of proven experience in managing successful PPC campaigns.
    • Strong proficiency in Google Ads and other PPC platforms.
    • In-depth knowledge of keyword research, bid strategies, and ad targeting.
    • Excellent analytical and problem-solving skills with a data-driven approach.
    • Ability to translate complex data into actionable insights and recommendations.
    • Strong written and verbal communication skills.
    • Self-starter with the ability to manage multiple projects simultaneously in a fast-paced environment.
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