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Gurgaon

    Manager - Performance Marketing - Gurugram, India - Vetic

    Vetic
    Vetic Gurugram, India

    2 weeks ago

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    Description

    Performance Marketing Manager

    Digital Marketing Manager

    • Lead the strategy for Vetic - Develop and implement campaigns to optimize digital marketing channels like Instagram, Facebook, etc. (paid search, ad campaigns, digital growth channels, SEO) to increase traffic, engagement, and retention.
    • Manage budgets efficiently across digital marketing channels and campaigns.
    • Oversee day-to-day operations, including campaign execution, QA, and reporting.
    • Conduct test and learn strategies across all marketing channels.
    • Analyze the impact of different channels and campaigns for maximum efficiency.
    • Establish communication processes, and relationships with internal and external stakeholders to explore new marketing channels.
    • Meet user growth targets by acquiring high LTV users while focusing on efficiency.
    • Implement attribution models, multi-channel tracking, and quality metrics. Develop a performance reporting framework for mobile app and digital channels to optimize marketing investments.
    • Enhance marketing effectiveness through A/B testing, innovation on various platforms, and active planning.
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