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    Media Performance Associate Manager - gurugram, India - Publicis Groupe

    Publicis Groupe
    Publicis Groupe gurugram, India

    5 days ago

    publicis groupe background
    Full time
    Description
    Job Description

    Your responsibilities as a Media Performance Associate Manager (Programmatic) –

    • Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
    • Conduct full analysis of campaign performance, optimizations, issues, etc
    • Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
    • Traffic all creatives into platform and set up campaigns prior to launch date
    • Maintain knowledge of media technology buying platforms and analytic tools
    • Navigate through variety of third-party systems to complete monthly billing documentation
    • Analyse campaign performance and make strategic investment and tactical media optimizations
    • Provide clients with programmatic media recommendations and optimization strategies that align with objectives
    • Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
    Qualifications

    You will fit right in if you have –

    • 2- 4 years of experience, at an advertising agency, publisher, or ad tech provider
    • Graduate / BE/B.Tech/MBA
    • Extremely strong understanding of Online Media and Programmatic experience
    • Working knowledge on the following will be an added advantage
    o DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage o
    o Should be aware of Adserving technologies, and analytical tools like GA and Omniture
    o Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc

    • Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight
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