Public Relations Officer - Calicut, Kerala, India - Nethra Foundation Eye Hospital

Nethra Foundation Eye Hospital

Verified Company

Calicut, Kerala, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Develop and execute strategic marketing and public relations campaigns to promote the hospital's services, medical expertise, and community initiatives.

Build and maintain relationships with local media outlets, journalists, bloggers, and influencers to generate positive publicity and media coverage for the hospital.
Coordinate press releases, media interviews, and press conferences to announce new services, medical advancements, special events, and other newsworthy developments.
Create compelling content for press releases, articles, blog posts, social media posts, newsletters, and other marketing materials to engage target audiences and increase brand visibility.
Manage the hospital's social media channels, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, to share news, updates, patient stories, and educational content.
Monitor social media activity, online reviews, and media mentions to track sentiment, identify trends, and respond to inquiries or feedback in a timely and professional manner.
Plan and organize promotional events, health fairs, seminars, and community outreach programs to raise awareness about eye health, prevention, and available treatment options.
Collaborate with internal teams, including clinical staff, marketing, communications, and patient services, to ensure alignment and consistency in messaging and branding.
Track and analyze key performance indicators, campaign metrics, and media coverage to evaluate the effectiveness of marketing and PR initiatives and make datadriven recommendations for improvement.

Pay:
From ₹12,000.00 per month

Schedule: