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Navi Mumbai

    Senior Brand Associate - Mumbai/Navi Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai/Navi Mumbai, India

    Found in: beBee S2 IN - 1 week ago

    Iimjobs background
    Full time
    Description
    Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors

    • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations
    • Consult with product development personnel on product specifications, such as design, color, or packaging and study on NPD
    • Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched.
    • Collate and Analyze market trends, Monitor competitor activities
    • Assist in developing the Annual Brand Plan in conjunction with the Marketing Head
    • Responsible for analysis on Market trends, consumer insights and competitors' activities
    • Recommend consumer promotions schemes, plan and execute consumer events
    • Shape and communicate the marketing vision and mission

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