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Navi Mumbai

    Assistant Director - Mumbai/Navi Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai/Navi Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Marketing Assistant Director (Head Communications), Andheri Mumbai :: known premium luggage manufacturer

    Job Description

    • To plan brand wise annual marketing strategy and annual media budget for effective communication of the brands
    • To ideate and develop holistic branding and marketing communications excellence to effectively communicate with target audience.
    • Proactively explore impactful marketing opportunities, innovative ideas in line with the business strategy to grow brand and recruit new audience.
    • Conceptualization and seamless execution of various marketing communications and branding activities across all mediums, including marketing collaterals / last mile communication.
    • Negotiate brand associations, brand ambassador association, influencer marketing deals, media sponsorships, media campaign deals etc.
    • Spearhead, manage and supervise interactions with thirdparty entities, such as partner agencies, media partners, and other collaborators to ensure alignment with project briefs, timely delivery, and adherence to budget constraints.
    • Conceptualize and craft a comprehensive digital strategy, including the formulation of a content development plan for both social media platforms and webbased and mobile marketing.
    • Understanding business objectives and designing research / surveys to discover customers? preferences, brand health index, market dynamics, competition scenario etc. and basis the findings suggest actionable points.
    • Take the lead in executing performance marketing strategies for the directtoconsumer (D2C) website, focusing on enhancing Return on Advertising Spend (ROAS). Understanding of SEO/SEM/ORM/CRM etc.
    • Continuously engage, explore opportunities to pitch senior management for corporate media opportunities and present brand offerings to enhance brand's image in lifestyle media.
    • Approve press release and press release dissemination plan.
    Megha Arora
    Consultant
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