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    Lead Assistant Manager EXL/LAM/1017064 - Noida, India - exl

    exl
    exl Noida, India

    2 hours ago

    EXL background
    Description

    Job Description

    We are seeking a dynamic and creative Assistant Manager to join our marketing team, specializing in content creation and digital marketing. The ideal candidate will have a passion for storytelling, a keen eye for detail, and a deep understanding of digital marketing strategies. This role offers the opportunity to contribute to our brand's growth by creating engaging content across various platforms and executing effective digital marketing campaigns.

    Responsibilities:

  • Content Creation:Develop compelling and relevant content for various marketing channels, including website, social media, email campaigns, blogs, and more.Collaborate with cross-functional teams to brainstorm and create content ideas aligned with marketing objectives and target audience preferences.Write, edit, and proofread content to ensure clarity, accuracy, and consistency in brand voice and messaging.Create multimedia content such as videos, infographics, and interactive content to enhance engagement and user experience.
  • Digital Marketing:Assist in the development and execution of digital marketing strategies to drive brand awareness, engagement, and conversions.Implement and optimize digital advertising campaigns across platforms.Monitor and analyze key performance metrics, including website traffic, social media engagement, and conversion rates, to evaluate campaign effectiveness and identify areas for improvement.Stay updated on industry trends and best practices in digital marketing, content creation, and SEO to ensure our strategies remain innovative and competitive.
  • Social Media Management:Manage and maintain our brand's presence on social media platforms, including content scheduling, community engagement, and performance tracking.Develop and execute social media campaigns to increase followers, engagement, and brand visibility.Monitor social media channels for trends, customer feedback, and opportunities to enhance brand reputation and customer satisfaction.
  • Collaboration and Reporting:Collaborate closely with the marketing team, graphic designers, and other stakeholders to ensure content and marketing initiatives are aligned with brand guidelines and objectives.Prepare regular reports on content performance, digital marketing metrics, and social media insights to share with internal teams and management.Provide insights and recommendations based on data analysis to continuously improve content and digital marketing strategies.


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